I Dream of Space Acquires Tumblr Blog CozyDark.com

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I Dream of Space, the start-up aiming to send one lucky fan into Earth orbit, recently purchased the space science Tumblr blog CozyDark.com.

"Since acquisition, Cozy Dark has hit six-figure traffic and shows no signs of slowing... it's a good time to be a space geek." - Reuben Metcalfe

I Dream of Space already enjoys a wide following across many social media assets, and has continued to expand since its inception last year.

Cozy Dark was started in 2010, by American writer and former NASA contractor Zach Urbina. Cozy Dark continued to grow to a large internet following, reaching 70,000 followers before the acquisition was complete.

I Dream of Space was founded by Reuben Metcalfe, a serial up-start hailing from New Zealand with a seeming penchant for unusual business models. Metcalfe plans to use the newly acquired audience to raise awareness of its ambitious project, which will hold a drawing to determine which of the 25,000 entrants will be launched into space on a suborbital commercial launch vehicle. Participants are entered once they purchase an I Dream of Space poster, leaving the opportunity to experience spaceflight open to a great many potential citizen astronauts.

“It was semi-weird to sell my blog, but I know Reuben will do a great job with it.” Said Urbina. “Let this be a lesson to those of you still clinging to one-way publishing platforms. I’ve been freelancing long enough to catch the tail end of print. Some people out here refuse to let it die. With enthusiastic and engaging two-way communities that you find on platforms like Tumblr, I think most brands would be wise to adopt a “digital or die” strategy.”

Cozy Dark began to support the technical writing efforts of Zach Urbina, while he collaborated with technical and research colleagues on proposals for the US Department of Defense and NASA’s NSPIRES contractor program. In addition to NASA, Zach Urbina has also worked in a freelance capacity for a variety of publications including the New York Times, The Awl, BlackBook magazine, United Academics magazine, and the New York Post.

I Dream of Space plans to select a winner from the pool of potential astronauts once sales of its posters reach the 25,000 threshold. Tumblr blogs now outnumber the total number of blogs on the internet and has recently captured the worlds attention due to the recent acquisition by Yahoo. The NYC-based microblogging platform was started by David Karp in 2006 and continues to grow at a substantial pace. As of March 2013, Tumblr hosted nearly 100 million blogs and more than 44 billion total posts. More than half its users are under the age of 25. Tumblr has featured ad campaigns by major brands like Adidas, and boasts blogs run by President Obama and Lady Gaga. Urbina pledged to continue his efforts building unique digital communities. His next project is rumored to focus on a visual data-based news service, which will be heavily reliant on infographics and other shareable digital media.

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