Direct Marketing News Announces the Marketing & Tech Partnership Summit

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The one-day event aims to foster collaboration between marketers and their technology colleagues.

Marketing&Tech Partnership Summit

Direct Marketing News announced the launch of its Marketing&Tech Partnership Summit to be held on June 20 at Hyatt Place in San Jose. The Summit is dedicated to exploring ways in which marketers can collaborate with their technology colleagues—whether in IT, data, mobile, etc.—to enhance marketing performance.

The event will feature four keynote speakers: Laura McLellan, research VP of Gartner, who will share her unique insight into potential of the burgeoning relationship between marketing and IT; Leslie Ament, SVP, research and principal analyst of Hypatia Research, who will reveal the results of its recent study on how analytics impacts marketing and drives double-digit ROI; Rick Medeiros, Lenovo’s executive director of B2C & B2B online user experience, who will discuss how marketing and IT partnered to launch successfully the company’s One Web initiative; and Kelly Smolinski, senior director of customer systems at Walgreen’s, who will share the details behind how Walgreen’s successfully launched its Balance Rewards loyalty program by enabling the strategy behind it with the right technologies.

The day will also include roundtables and workshops in such areas as data integration and marketing workflow.

“As new technologies and rising customer expectations compel marketing and IT to become increasingly intertwined, it is crucial for those teams to align their goals and create an ongoing partnership,” said Ginger Conlon, editor-in-chief of Direct Marketing News. “The Marketing&Tech Partnership Summit aims to help marketers and their technology colleagues to build a fruitful, symbiotic relationship that will improve marketing performance, and as a result, business results.”

The Marketing&Tech Partnership Summit is a must-attend event for any marketing leader looking to harness the power of technology to enhance their marketing results.

Sponsors/partners: Bizo, a business audience marketing provide; CMO Council, a global network of chief marketers.

For more information, contact Nicole Marshall at nicole.marshall(at)dmnews(dot)com or visit

For sponsorship information, contact Greg Zalka: greg.zalka(at)dmnews(dot)com or 646-638-6027

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Ginger Conlon
Direct Marketing News
(646) 638-6184
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