"Our customers can now grab a pack of their favorite bright and zesty Taboule Salad on the go, and enjoy it without compromising freshness or quality."
Hayward, CA (PRWEB) May 30, 2013
Haig’s Delicacies Taboule Salad – Mix & Serve Retail Pack has been named a Finalist for Outstanding New Product in the 2013 sofi™ Awards from the Specialty Food Association.
A sofi Award is the top honor in the $86 billion specialty food industry. “sofi” stands for Specialty Outstanding Food Innovation.
The Taboule Salad – Mix & Serve Retail Pack was one of 125 Finalists selected by a national panel of specialty food professionals from 2,573 entries across 32 Awards categories from Outstanding Appetizer, Antipasto, Salsa and Dip to Outstanding Vinegar. Gold Winners will be announced by noted chef Marcus Samuelsson at a red-carpet ceremony July 1, 2013, at the Summer Fancy Food Show in New York City.
“We are so excited our Taboule Salad – Mix & Serve Retail Pack is a finalist,” says Mark Takvorian, COO of Haig’s Delicacies. “Our customers can now grab a pack of their favorite bright and zesty Taboule Salad on the go, and enjoy it without compromising freshness or quality. We’re thrilled the judges liked it, too.” Haig’s Delicacies products are Non-GMO Project Verified and sold at Whole Foods, and many other fine markets all throughout the Bay Area and Western Region.
The sofi Awards are open to members of the Specialty Food Association, a not-for-profit trade association established in 1952 for food artisans, importers and entrepreneurs with more than 3,000 members in the U.S. and abroad. For more information on the association and its Fancy Food Shows, go to http://www.specialtyfood.com. Learn more about the 2013 sofi Awards at specialtyfood.com/sofi.
“Specialty food makers bring craft, care and joy to the foods they create. To be honored with a sofi Award nomination means the product truly stands out above the rest,” says Specialty Food Association President Ann Daw.
Mark’s Contact: Mark Takvorian, COO, 510-782-6285, mark(at)haigsdelicacies(dot)com
Specialty Food Association Media Contacts:
Ron Tanner, VP Communications & Education; 646-878-0115, rtanner(at)specialtyfood(dot)com
Louise Kramer, Communications Director; 646-878-0130, lkramer(at)specialtyfood(dot)com