The great thing about hardware is the more volume you do the more flexible you can be not only on pricing but on what components are inside the unit.
Palo Alto, CA (PRWEB) May 30, 2013
Mobile company BlueStacks has announced the addition of games from three AAA game developers that would normally cost over $50 on Google Play. The games will be included free on the company’s newly announced GamePop Console. The company also announced that the console will be $129, and that due to the high demand of pre-orders it is extending its offer of giving the console itself away free to the end of June. “As happened when we released App Player, the demand for GamePop has been stronger than we expected. For the sake of our users and in a way to thank them, we are keeping the console free another month,” said BlueStacks CEO, Rosen Sharma. “The great thing about hardware is the more volume you do the more flexible you can be not only on pricing but on what components are inside the unit.”
BlueStacks uses proprietary technology to convert mobile titles into console titles that can be played with the system’s gamepad, or using an iPhone or Android phone. The company is backed by several strategic partners including Qualcomm, Intel and Austin-based AMD, makers of the new chips for the XBOX One and PS4 consoles.
“Joining GamePop was a no brainer for us,” said Alex Turetsky, CEO of education app developer Intellijoy, which currently holds 3 of the top 10 spots in its category. “We saw how our games look and feel on the actual device and confirmed that the controls and ease of use was well thought-through.” Intellijoy is bringing nearly $30 worth of paid titles to GamePop users for no extra cost. BlueStacks has indicated that apps and games for kids will be an important part of the experience on the console.
Where other companies in the new space have focused on hardcore gaming and competing with more expensive legacy consoles, BlueStacks is aiming for a younger, more mobile-focused generation. “For the kids who use our apps, the mobile phone is their gateway to the digital world,” said Martin de Santos, co-founder of top education app developer Tipitap. “But when they’re in the living room, it’s better when families can share the experience together on a huge screen, rather than a tiny one. Interactive books for example is an area I’m especially interested in bringing to Gamepop.”
BlueStacks also announced the addition of Korea’s largest game developer, COM2US, a publicly traded company that was recently valued at $500 million dollars. COM2US will have its own “channel” in the GamePop UI. Top COM2US games include Tower Defense, Tiny Farm and HomeRun Battle 3D.
BlueStacks was founded in 2009 to bring the energy and creativity of the mobile app world to every type of device. The company is funded with 15M from Intel, Andreessen-Horowitz, Radar Partners, Redpoint, Ignition Partners and Qualcomm. The company’s App Player software has over 10 million users. Join their more than 1.2 million Facebook fans at Facebook.com/BlueStacksinc, or on Twitter at @BlueStacksinc