We’re very pleased with the redesign of the guide. It’s visually compelling as well as easy to navigate and shop.
Gold River, CA (PRWEB) May 31, 2013
SkinStore.com, the nation’s leading e-commerce specialty retailer providing scientifically sound solutions for healing and maintaining healthy skin, launched their completely redesigned Guide to Gorgeous Summer 2013, a quarterly forecast of new and upcoming trends in beauty.
Each season, SkinStore’s merchandising team looks at a multitude of new products, considers upcoming beauty trends and chooses the best items to highlight. This summer’s newly revamped edition provides a more guided shopping experience, walking readers through each category. In addition to new products, this summer’s guide also focuses on choosing the right SPF, editors’ favorites, body products and natural makeup, which is featured in the Video Spotlight. From how to get the most out of BB Creams to everyday eyes and neutral lips, the exclusive video guides shoppers through an easy step-by-step tutorial for a natural summer look.
The focus on SPF products helps shoppers choose the right sunscreen for specific people and circumstances. From everyday protection to what to wear during outdoor sports, the guide will help shoppers will make sense of this hot topic.
“We’re very pleased with the redesign of the guide. It’s visually compelling as well as easy to navigate and shop,” said Kari Necker, Director of Merchandising for Skinstore.com.
Physician-founded in 1997, SkinStore carries over 200 premium brands of skin care, cosmetics, hair care, beauty tools and fragrances from around the world, including high quality products normally found only in luxury spas, fine department stores and dermatologist offices. Free shipping is applied to all U.S. orders over $49, and an esthetician-staffed call center is available Monday through Friday to answer customer questions. The company is headquartered in Gold River (Sacramento), California with enterprises in Sydney, Australia and affiliates in Hangzhou, China. For more information visit SkinStore.com, SkincareStore.com.au or SkinStoreChina.com.
Denise McDonald, Content & Production Manager