Axle Digital with Denis Leary & The Leary Firefighters Foundation Join Forces to Promote TheFireStore Social Wishlist on Axle’s Grand Central Social Commerce Platform

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The Leary Firefighters Foundation supports TheFireStore’s Social Wishlist and encourages firefighters and departments to build community awareness about the Social Wishlist. The Wishlist utilizes Axle’s Grand Central Commerce Platform for Social Commerce Campaigns.

Denis Leary, Social Wishlist, Axle Digital

Axle Digital & The Leary Firefighters join forces to promote the TheFireStore Social Wishlist on Facebook.

The Social Wishlist on Facebook is a great example of everything right about Social Media," said Denis Leary, founder of The Leary Firefighters Foundation. "Firefighters are some of the most selfless public servants you will ever encounter."

Axle Digital and The Leary Firefighters Foundation are joining forces to get the word out to communities everywhere about TheFireStore Wishlist on Facebook. The mission of The Leary Firefighters Foundation is to provide funding and resources for fire departments to obtain the best available equipment, technology and training. Axle partnered with to launch their Social Wishlist on Facebook enabling’s Facebook fans to create a personalized Wishlist filled with specialized firefighting equipment and supplies on Fans then have the ability to share their personalized Wishlist with their entire network of friends and family. With the launch of this new Social Commerce technology, continues a long history of serving the needs of the firefighting community through innovative approaches.

"The Social Wishlist on Facebook is a great example of everything right about Social Media," said Denis Leary, founder of The Leary Firefighters Foundation. "Firefighters are some of the most selfless public servants you will ever encounter. The Social Wishlist is a unique opportunity for communities to get involved with their fire departments and find a way to increase the safety and protection of our emergency responders. Participating in the Wishlist program can make that happen."

"Fire equipments costs can be a huge burden on firefighters and departments. The Wishlist gives the community an opportunity to give back by helping the firefighter purchase a Wishlist item. This gives firefighters and fire departments a chance to make the community aware of equipment needs that exist but at times can’t be fulfilled due to budgetary constraints," said Mardi Grant, Director of The Leary Firefighters Foundation. "The Social Wishlist on TheFireStore Facebook page gives everyone a unique platform to raise awareness of the needs of both fire departments and the individual firefighter to better ensure that their local firefighters have every possible advantage to protect the people they serve during emergency situations."’s Wishlist runs on Axle Digital’s innovative Grand Central Commerce Platform, which enables them to manage all of their existing and future omni-channel campaigns from a single, centralized interface. Once a retailer has on boarded into the platform, they have the ability to create any number of unique commerce experiences, as well as utilize all of the standard (and any newly released) applications available on the platform – all with no further integration required.

Axle’s unique Dashboard provides a centralized interface for managing multiple touch point applications, including; product selections, content, application look and feel, promotional offers and more. Grand Central Commerce platform provides real time analytics and reporting across all touch points and empowers retailers as never before to reach and engage their customers with both content and purchase opportunities wherever they may be.

"We are really thrilled to have the support of The Leary Firefighters Foundation in promoting the TheFireStore Wishlist on Facebook. Denis Leary and The Leary Firefighters Foundation are a well known and a highly regarded institution in the firefighter industry. Adding their voice and support to the Wishlist program makes the story even more compelling, giving back to our firefighters who give their all to us," said Syd Dufton, President & CEO of Axle Digital.

About The Leary Firefighters Foundation

The Leary Firefighters Foundation established in 2000 by actor Denis Leary. The Foundation’s mission is to provide funding and resources for Fire Departments to obtain the best available equipment, technology and training. The Leary Firefighters Foundation has committed more than $10 million to crucial programs for fire departments in New York, Boston, Worcester MA and New Orleans. In December of 2012, the Foundation established their first relief fund for individual firefighters in the areas devastated by the Super Storm Sandy. 2012-2013 efforts include a campaign to bring equipment to Detroit MI in concert with the documentary “BURN” and firefighter health and fitness initiatives bringing workout equipment to individual firehouses.

At the heart of all The Leary Foundation’s initiatives is the desire to give firefighters a better chance of returning home to their families at the end of the day, and to ensure that each one of us and our loved ones will be more likely to survive a life-threatening fire. We are dedicated to helping maintain the highest level of public safety in our communities.

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About Axle Digital

Axle Digital’s mission is to provide retailers with a centralized approach to delivering truly unique and engaging experiences to any customer, any place, any time. Axle Digital’s platform as a Service (PaaS) supports a variety of touch points, including online social and mobile networks, smart phones, tablets, Internet TV, in-store display, kiosks and more. Axle Digital provides everything from turnkey ecommerce solutions to custom development of unique solutions fully integrated with the client’s existing ecommerce systems.

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Axle Media Contact:
Mary Litchhult
(212) 697-0013 x1352

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Mary Litchhult
Axle Digital
212-697-0013 1352
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