Tips for Using Facebook for Local Business Marketing

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My Local Leads, a Maine based marketing firm, shares advice on how to get the most from Facebook when trying to get local business leads.

Local business owners are adapting to social media and Facebook more quickly these days, but a lack of understanding and direction of the technology has left many frustrated and wondering whether social media is just another hyped up time sink. Specializing in local business marketing, My Local Leads assists small and medium firms with social media management, online reputation management, local search marketing, and more. Facebook is a relevant and viable tool for local businesses to enhance their reach and market share. However, it is important for local business to understand how to best benefit from this type of social media platform.

Brand Building Rather than Advertising

One core concept that many local businesses using Facebook fail to grasp is that Facebook—and other forms of social media—is geared toward establishing and building a brand more than it is for advertising. Those looking to enhance their reach by providing prices, special offers, and other traditional marketing through Facebook are likely to be disappointed. Instead, local businesses using Facebook should be focused on making a connection with existing and potential clients. The use of humor through creative internet memes, videos, and images is a great technique to get shared and encourage people to like a local business page. Other techniques including links to insightful and helpful content in the form of a blog post on existing business websites are also very helpful. Trying to “sell, sell, sell” on Facebook is a sure way to fail.

Ask the People

Facebook can be a great tool for doing some quick market research. If a local business is considering launching a new service or maybe a new menu item, it is helpful ask the fans what they would like to see. This can not only provide the firm with valuable insight, but also helps inflate and empower the consumer.

Be Engaging and Responsive

Local businesses are run and operated by real, everyday people. Nothing is always going to go perfect. If people take to a page to complain about the business, think twice before ignoring or deleting the comment. Often, addressing the issue and showing that the company is willing to own an issue and work toward resolution can speak volumes to the audience and thus make for a great way to get some positive online reviews as well.

Be Active

There are studies that show how often and at what time businesses should post to their Facebook page. There is such a thing as too much and many suffer from posting too little. At least one post a day should be put up on the page. Sometimes, as many as three posts a day can be helpful. Key times to post include between 7am and 10am, between 5pm and 7pm, and between 9pm and 11pm. These are peak usage hours for the internet and Facebook in general, catching people first thing in the morning, right around dinner time, and just before bedtime.

Knowing the right verbiage to use, which images to posts, and what kinds of content consumers are most interested in is both a mixture of experience and experimentation. My Local Leads helps companies with social media marketing to help them keep the phones ringing. Hiring a firm for social media, local business owners should be sure the team is experienced both with modern technologies and traditional marketing techniques, because both of these are necessary to succeed.

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Chris Moreno

Cameron Corniuk
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