The same skills, tools and resources I train corporate executives with are relevant to the military veteran who is trying to become competitive in a tough job market.
Greenwood Village, CO (PRWEB) May 30, 2013
June 2-4, Lida Citroen, Principal of LIDA360, will work with service-disabled veterans as part of the Wall Street Warfighters Foundation (WSWF) program in Philadelphia. WSWF identifies, develops and places service-disabled veterans in careers in the financial services industry. Citroen offers program participants a customized personal branding and reputation management workshop. She has worked with WSWF since 2009, training veterans on how to better identify their skills, develop a personal brand and market themselves to potential employers and clients. Citroen does this work gratis for WSWF and other veteran transition programs nationally.
"Helping a veteran transition to a civilian career is something I'm passionate about," says Citroen. "I see that the same skills, tools and resources I train corporate executives with are relevant to the military veteran who is trying to become competitive in a tough job market."
Citroen is an international branding and reputation management specialist who designs and enhances the identities of companies, executives and thought-leaders globally. As principal and founder of LIDA360, LLC, Lida is a sought-after expert in the field of brand development, reputation management and online marketing, leveraging a comprehensive go-to-market perspective, and incorporating clients' businesses objectives to create an authentic brand experience.
She is a volunteer member of ESGR Colorado and works with veterans groups nationally to bring the personal branding process to help veterans transition successfully.
LIDA360 is a brand consultancy firm, based in Colorado. Principal Lida Citroën is an international branding and reputation management expert who designs and enhances the identities of companies, executives and individuals globally. Lida practices an integrated approach to branding, marketing and communications that enhances the total customer experience and reduces the investment for success.
The author of the book, "Reputation 360: Creating power through personal branding," (Palisades Publishing, 2011), Lida is an accomplished speaker who engages audiences with her empowering message about managing your personal brand and reputation. Lida presents programs for corporations, conventions and non-profit organizations around the U.S. She can be reached at 800.314.5060 or http://www.LIDA360.com.