As the ad tech industry continues to evolve, it’s important that business leaders come together to discuss the most critical issues of the day.
-Rajeev Goel, Co-Founder and CEO of PubMatic
(PRWEB) May 30, 2013
PubMatic, the digital media platform company for publishers, today announced that its Co-Founder and CEO, Rajeev Goel, will be speaking as a panelist at “RampUp 2013”, the digital advertising summit hosted by LiveRamp. The panel, entitled “Monetizing Publisher’s Data & Inventory,” will focus on growing trends in ad tech, how publishers can leverage analytics for business development and monetization, and the expanding role of programmatic tools in the buying and selling of ad inventory.
“As the ad tech industry continues to evolve, it’s important that business leaders come together to discuss the most critical issues of the day,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “I’m enthusiastic to join this panel and I look forward to a lively debate on the future of data monetization. My hope is that all attendees and viewers can takeaway valuable insights that can spark fresh thinking and help guide our industry forward.”
Faisal Chughtai, ED, Internet & Digital Media, JP Morgan Chase will moderate the 25-minute panel. Speaking alongside Goel will be: Cyrus Beagley, SVP of Time Inc., and David Payne, Chief Digital Officer at Gannett.
Key information for the event is as follows:
- Date: May 30, 2013
- Time: 1:30 p.m. – 2:30 p.m., PST
- Location: Computer History Museum, 1401 N Shoreline Blvd, Mountain View, CA 94043
This panel follows PubMatic’s recent announcement of its first quarter growth numbers. During Q1, publisher revenue driven from Private Marketplace (PMP) increased by 18000% YoY, a 128% increase from Q4 2012. Mobile adoption demonstrated significant growth, as publisher revenue reached 440% and eCPMs surpassed 493% YoY.
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (PubMatic.com) gives premium publishers a real-time media-selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the U.S., Europe and Asia.
Marketing Manager, PubMatic
T: (646) 257-2883