Prior to the updated FTC guidelines, mobile websites were seen as a luxury for large companies. Now all commercial websites need to display well on mobile devices.
Pasadena, California (PRWEB) May 31, 2013
To protect consumers from deceptive digital advertising, the Federal Trade Commission (FTC) has effectively required companies to optimize websites for viewing on small-screen smartphones and tablet devices. The new federal guidelines put immense pressure on small and medium-sized businesses (SMBs) to find a reliable partner that can create an affordable mobile version of their website.
According to the FTC website, "Updating guidance known as Dot Com Disclosures, which was released in 2000, the new FTC staff guidance...takes into account the expanding use of smartphones with small screens and the rise of social media marketing."
FTC Dot Com Disclosures states that, "Most Webpages viewable on desktop devices may also be viewable on smartphones. Therefore, unless a Website defaults to a mobile-optimized (or similarly responsive) version, advertisers should design the Website so that any necessary disclosures are clear and conspicuous, regardless of the device on which they are displayed.”
The updated FTC guidelines take aim primarily at big online retailers and advertisers. But SMBs that use websites for sales, promotions, couponing and specials are also compelled to have mobile-optimized websites. Failure to comply may draw fire from the FTC in the form of legal action or even a class-action lawsuit.
To help SMBs comply with the new FTC guidelines -- and because having a mobile-optimized website has been found to increase sales by 25% or more -- mobile marketing firm http://www.mobileappsource.com has expanded its services to include mobile website creation.
"Prior to the updated FTC guidelines, mobile websites were seen as a luxury for large companies. Now all commercial websites need to display well on mobile devices. And because mobile optimization can be costly, http://www.mobileappsource.com has expanded our service offering to include not just mobile apps but affordable mobile websites," said Michael Berner, President of MobileAppSource.
Berner said the recent FTC changes demonstrate that SMBs need to develop a cohesive mobile marketing strategy to navigate market shifts without harming revenue growth. While hundreds of companies offer just mobile apps or mobile websites, MobileAppSource specializes in creating a complete mobile marketing strategies for SMBs, where all components work together seamlessly.
MobileAppSource.com is a privately held corporation headquartered in Pasadena, CA, that specializes in increasing profits for small and medium-sized businesses via the implementation of advanced mobile strategies. The company develops apps for all iPhones, iPads, Android, and HTML5 devices and websites that are optimized for smartphone technology. For more information please email mike(at)mobileappsource(dot)com or call (877) 225-1720.