ProcureCon Marketing 2013 announces that it is being sponsored by London based marketing procurement consultancy the Marketing Factory

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The Marketing Factory, a London based consultancy specialising in marketing procurement, marketing effectiveness and shared service procurement, is sponsoring the forthcoming ProcureCon Marketing Procurement conference at the Jumeirah Carlton Tower Hotel in London on 10 - 11th June 2013.

Marketing Factory

Marketing Factory

Marketing procurement is changing and as with other areas of procurement it’s becoming highly transformational.

The 2013 ProcureCon Marketing Procurement conference in London is Europe’s only dedicated marketing procurement event and is an ideal platform for the Marketing Factory to showcase its marketing procurement, effectiveness and shared services procurement offering.

The Marketing Factory will be represented in panel discussions by founding Director Milan Panchmatia talking on the topic of “Sharing best practice on global agency compensation/remuneration methods and practices.”

The Marketing Factory focuses on three core disciplines: Marketing Procurement Consultancy, Marketing Effectiveness & Analytics, and Shared Services Marketing Procurement. The company works across multiple industries with clients ranging from small and medium sized enterprises to Global 500 corporations.

Over the past 20 years the team has built a uniquely powerful combination of marketing and procurement industry expertise, proprietary analytical models and technology solutions. The Marketing Factory provides its clients with innovative marketing effectiveness and procurement solutions that deliver high levels of ROI quickly.

“We’re really excited to be able to be to sponsor this event as it covers a great agenda for the delegates including important topics such as agency remuneration, procurement ROI and media transparency,” said Milan Panchmatia, Marketing Factory Director.

Milan went onto say, “Marketing procurement is changing and as with other areas of procurement it’s becoming highly transformational. The combination of marketing procurement and effectiveness programmes are helping marketing departments to deliver far more than they’ve ever been able to in the past”.

Directors Milan Panchmatia, Peter Marson and Eduardo Salazar bring deep experience from all aspects of procurement, media, marketing, analytics and management consultancy. They have consistently delivered pioneering approaches and insights through a diverse range of projects.

The Marketing Factory provides actionable insights at both a strategic and tactical level with a clear focus on delivering cost savings and increased value from clients’ marketing spend.

About ProcureCon for Digital and Marketing Services:

ProcureCon for Digital and Marketing Services is a bespoke forum bringing together over 150 senior level marketing procurement professionals to benchmark against best in class collaborative practices on strategy, execution, ROI and optimisation of digital and marketing spend.

It is the ONLY event in Europe to approach the marketing category from the procurement point of view, bringing together cross industry marketing and procurement professionals in one room. The event will feature senior level executive speakers representing a broad range of FTSE 250 companies – from FMCG, pharmaceutical, electronics, telecoms, finance, retail, energy, utilities, travel and hospitality sectors.

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Elliott Harvey

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