While the benefits are obvious, investing in digital doesn't come without its own pressures
Leicester, Leicestershire (PRWEB UK) 31 May 2013
Leicester-based digital marketing agency, Williams Commerce, has successfully re-launched the third generation website for client Bonnington Plastics, manufacturers and importers of the popular Kingfisher branded products, whose customers include Asda, Wilkinsons, Somerfields and small independent retailers using its bespoke wCommerce wholesale e-commerce package built on Microsoft dot net technologies. This website allows the wholesaler to have a ‘public face’ yet an entirely separate password-protected gateway for trade customers to make their purchases online.
Rob Williams MD at Williams Commerce talks about how Bonnington have fully integrated their digital online channel across all facets of their business. “The Bonnington business is a great example of a company who have recognised that the growth in online and mobile will represent a very substantial contribution to their total business growth in the future. The team have taken steps to fully integrate their business with their online channel. From roll-out of Dynamics NAV across the business to introducing mSeller for iPads into their field sales team, their approach to ecommerce and integration is proactive and forward thinking and the business is reaping the benefits of their IT investment.”
Managing Director Ian Fisher said: “Williams Commerce helped us to build a £1m+ new online sales channel in under twelve months. We thought the trade website would only be used by smaller customers, but all our customers love it. We are very, very pleased, and would recommend Williams Commerce to anyone.”
Whilst the benefits are obvious, an investment in digital doesn’t come without its pressures. For traditional wholesalers looking to fully integrate their business with an online sales channel, due consideration needs to be given to a number of factors. Introducing new systems to help create efficiency and automation can mean massive upheaval for a business and a carefully planned phased approach is necessary to avoid disruptions to day to day operations.
Also, businesses should not under estimate the impact that introducing online can have to a traditional sales team who may view the online presence as a threat to their commissions. Changing mind sets and established business cultures can be a vital step to ensuring your online channel has every chance to succeed.
Williams Commerce has a significant track record of building multi-million pound online businesses, and in particular helping wholesale businesses develop e-commerce sites which are integrated with stock control systems and financial management systems so that the companies are able to sell to trade customers 24 hours a day, 365 days of the year.
Williams Commerce has also developed b2b ecommerce websites for OTL, Astro Imports, Boyz Toys, Rolson, STV and Benross Group in the housewares and home DIY markets.
Williams Commerce was established by director Rob Williams, who formerly worked at Mars and Exxon Mobil – his ethos is to bring technology hitherto only available to large blue chip companies to smaller businesses at a very reasonable price. For further information visit today to make an enquiry.