Billhighway Shares Marquee with Google at Upcoming “Tech Talk” Event in Detroit

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Billhighway to Share the Latest in Online and Mobile Fundraising Technology with Local Nonprofits

Amp Up Your Nonprofit's Online Marketing and Mobile Fundraising Tactics

We're excited to share the stage with Google and be a part of this valuable educational opportunity targeted at local nonprofits.

Billhighway, foremost provider of cloud-based financial management solutions for nonprofits, will join Google and HandsOn Tech Detroit for a technology talk event that will help nonprofits revolutionize online marketing and mobile fundraising strategies. The one-day event will be held on June 12, 2013, from 12:00-4:30 pm at TechTown in Detroit, Michigan. Registration is available online and the event is free of charge.

Billhighway representatives will talk about the latest in online and mobile fundraising technology, including text-to-give, QR codes, mobile card readers and other tools that help nonprofits raise funds faster, through a presentation entitled “Giving on the Go: Nonprofit Fundraising Goes Mobile.” Studies have shown that nonprofits who incorporate mobile into their fundraising mix can raise 180% more money than those who don’t.* The Billhighway team will share a candid, objective view into how mobile fits into a well-balanced fundraising plan, sharing the pros and cons of the most popular tools on the market today.

“We’re excited to share the stage with Google and be a part of this valuable educational opportunity targeted at local nonprofits,” said Tracy-Ann Palmer, Chief Growth Officer at Billhighway and session speaker. “Attendees will learn more about five leading mobile and online fundraising tools and gain exposure to service providers that can help nonprofits reach their donation goals.”

Google will present “Google AdWords – Revolutionizing How Nonprofits Do Online Marketing” at the event. This talk will describe how AdWords can help organizations get their message out on the web using Google Search. Attendees will learn how to create ads, select keywords, and how to most effectively get their ads to appear in search results. The free AdWords capabilities available to nonprofits through Google Grants will also be covered in this session.    

About Billhighway
Billhighway is the foremost provider of cloud-based financial management solutions tailor-made for nonprofit, donor and member-based organizations. Billhighway’s suite of nonprofit financial management solutions lets organizations dramatically improve accounting, payment processing and online banking. The cloud financial management solution easily configures and scales to address donor, membership and financial processing needs. Nonprofit organizations use Billhighway’s financial management system to reduce expenses, increase cash flow and mitigate risk. More than 3,500 nonprofits trust Billhighway to seamlessly manage $6 billion in transactions. Billhighway is recognized for award-winning customer service and industry-leading data security.    

*501 Connect Website, “Relay Participants Using Boundless Fundraising Mobile App Reap 180% More in Donations Compared to Peers Not Using the App”,

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Lisa Van Giesen
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