Newton, MA (PRWEB) May 31, 2013
Great stories resonate with us our entire lives. Too many businesses ignore their stories despite knowing that great stories are a proven way to make personal, lasting connections with customers and prospects. Nicolas Boillot, CEO of HB Agency, an integrated marketing agency, is author of the new book "I Killed a Rabid Fox with a Croquet Mallet—Making Your Business Stories Compelling and Memorable." The book teaches basic storytelling principles businesses must know to engage customers and prospects.
Inspired by Boillot’s marketing experience building brands for companies such as HP, ING and EMC, the book helps any businessperson think about and craft stories that can serve as fuel for business communication.
“Businesses don’t know how to leverage their great stories, which are often ignored or forgotten,” Boillot says. “The opportunity cost can be astronomical, when so many businesses have great stories that could create long-lasting impressions with customers and prospects.”
In "Rabid Fox," Boillot introduces readers to story creation that can inform their communications with customers and potential clients. The book provides:
- Clear guidance on how to build a compelling and memorable story;
- A workbook that businesspeople can use to create their own stories;
- Examples of large multinational corporations and small businesses that have used compelling stories to increase their sales, including companies such as Johnson & Johnson and Ben & Jerry’s; and,
- Advice on how businesses can identify their best stories and use them to solidify their customer relationships and attract more customers.
Boillot co-founded HB Agency in 1999. He is also co-founder of Middlebury College's MiddCORE, an intensive series of courses and programs focused on Creativity, Opportunity, Risk and Entrepreneurship, and involved with several non-profits focused on business leadership.
"I Killed a Rabid Fox with a Croquet Mallet—Making Your Business Stories Compelling and Memorable" is available on Amazon.com.
About HB Agency
Founded in 1999 as a business-to-business integrated marketing agency, HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit http://www.hbagency.com, or call 781-893-0053.