Mistakes to Avoid with Mobile Marketing

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Local marketing firm, My Local Leads, provides expert advice on how to avoid failure with effective mobile marketing.

In an attempt to gain new clients today, local businesses must learn how to make the best use of mobile marketing. Last year, mobile search jumped up in popularity four times what it was in previous years. My Local Leads specializes in local search marketing, social media, and online lead generation for small and medium local businesses. What follows is some advice on errors that business owners should avoid at all costs when carrying out their mobile marketing campaigns.

Business owners should be sure to understand the difference between a mobile app and a mobile website. A mobile website, optimizes a site for mobile devices. It is easier to load, view and use. A mobile app is a miniature program that allows businesses to push users information, provides vital information with a press or two. Research shows more people do a search when making the decision whether to purchase or not rather than using a branded mobile app. However, users look for mobile apps in order to make that purchase, find coupons, and other features once the decision has been made.

Mobile is not a set and forget technology. Businesses need to invest in regular or even frequent updates. Those apps that are never updated often get used infrequently and can easily been seen as an item to delete over time.

One great feature of mobile marketing is that it can easily be tied into social media marketing strategies. Business sometimes forget to capitalize on this. Mobile systems should tie in popular social networking features including Google Plus, Facebook, Twitter, and more. Businesses should make it easy for customers to connect with them. At the same time those businesses should be sure to interact with those customers who have taken the time to connect. This keeps the business at the forefront of the customers’ minds, which can show a definitive increase in offline conversions.

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Chris Moreno

Cameron Corniuk
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