The Secret Society of Happy People Celebrates the 13th Annual Happiness Happens Month In August

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What can be happier than making a point to recognize happiness for a month?

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Happiness Happens Month

Even if you're happy challenged our 31 Types of Happiness will help you find happy moments each day.

The Secret Society of Happy People will celebrate the 13th Annual Happens Month in August.

Happiness Happens Month originally began after the Society declared August 8 as Happiness Happens Day, in 1999, and members requested to expand the celebrations to the month. “The purpose of the celebration is to encourage people to talk more about happiness, and simply celebrate being happy,” says Society Founder Pamela Gail Johnson. “Celebrating happiness doesn’t mean that you’re never unhappy," says Pamela. “Life is a mixture of good and bad events and moments. Unfortunately our culture glamorizes unhappiness more than it celebrates happiness."

On August 8th,, the 14th annual Happiness Happens Day, the Society will host HappyThon 2013 a social media event to encourage a happy buzz. HappyThon Ambassadors are volunteers who agree to send five happy social media messages that day. When they volunteer they’ll get a guide with ideas they can share that day or whenever it makes them happy to encourage happy conversations.

The Society makes it easy for everyone to celebrate Happiness Happens Month with ideas. We also have a free Happiness Happens @ Work Activity Guide to encourage companies to participate.


Visit to connect with the Secret Society of Happy People on Facebook, Twitter, Google+, LinkedIn and Pinterest.

Secret Society of Happy People Highlights

Founded: August 1998

Purpose: The Secret Society of Happy People encourages the expression of happiness and discourages parade-raining. Parade-rainers are those people who don't want to hear your happy news. And no, we don't tell people to be happy if they aren't or how to be happy.

Creed: As a member of the Secret Society of Happy People I will:

Recognize happiness with the same enthusiasm as I do unhappiness,
Encourage others to share their happiness,
Don’t unnecessarily rain on other people’s parades.

Members: Thousands from around the world in more than 34 countries

History: The Society gained international recognition in December 1998 when it challenged Ann Landers for discouraging people from writing happy holiday newsletters to enclose with their holiday cards.

Since then the Society has:

  •     Announced the Happiest Events and Moments of 1998-2012
  •     Identified the Thirty-One Types of Happiness
  •     Declared August and August 8th as Happiness Happens Month & Day

Nineteen governors sent proclamations in 1998

  •     Organized HappyThon, the first online social media event to promote happiness
  •     Organized voting for the Happiest Events, Inventions and Social Changes of the Century
  •     Host Hunt for Happiness Week the 3rd Week of January

     Seven governors sent proclamations in 2006

The Society has been featured in People Magazine, Newsweek and Time, and has been included in stories in Reader’s Digest, Prevention, Ladies Home Journal, Harpers, Yoga Journal, SELF, Redbook, Glamour, and New Age Journal. Founder Pamela Gail Johnson was on Politically Incorrect with Bill Maher.

Hundreds of print and broadcast outlets throughout the world have covered the Society, including CNN, The Associated Press, USA Today, Good Morning America (ABC), The Wall Street Journal, The Washington Post, The Dallas Morning News, The Fort Worth Star-Telegram, and Los Angeles Times. Parade named the Happiest Events, Inventions and Social Changes of the Century as the “Best List of the Century.”

A few websites that have linked to the Society include:, Good Housekeeping,, and USA Hot Site.

The Society has been included in Think You’re the Only One?, 365 Health and Happiness Boosters, Voices of Truth, Every Day’s a Holiday Calendar, Chase’s Calendar of Events, and Trivial Pursuit’s 1990’s Edition includes a question about Admit You’re Happy Day.

About Pamela Gail Johnson

Pamela Gail Johnson founded the Secret Society of Happy People to celebrate happiness. She’s happy when tasting new wines with friends, doing social media, cooking for Tater — her dog, practicing yoga to discover new muscles, and reading books while acclimating to Kindle. She’s the author of the Secret Society of Happy Peoples Thirty-One Types of Happiness Guide, writes the Ask Pamela Gail: Where Happiness Meets Reality blog and speaks to groups of all sizes. The Secret Society of Happy People celebrates happiness which includes hosting the annual Happiness Happens Month in August.

Pamela is also a quarter finalist in the Global Thought Leader Competition.

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