Tips for Local Search Keyword Research

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Local online marketing firm, My Local Leads, provides helpful advice for local business when it comes to selecting the right keywords.

Local businesses often struggle to dominate the search engine results in an effort to gain more traction than their competitors. The problem for local businesses is they typically do not have the same weight or money to throw around as the big national and multi-national firms do. My Local Leads has been helping local businesses dominate their local search market for years. Search engine optimization always starts with a list of potential—and hopefully successful—keywords. The following is some helpful advice from these seasoned specialists when it comes to selecting keywords appropriate for a local business.

Before doing anything else, local business owners are going to need to have a starting point. This starting point is usually creating a list of all of the services they provide. Make the list as long as possible. Even if the service listed is only provided in conjunction with another service, it should still be on the list.

Next, it is important to determine which of these keywords are most likely to be searched for by existing and potential clients. People are going to search for specific or general things, so it is important to keep both of these items on the list. Also, create a second part of the list with local identifiers for each keyword. The local identifier would be a city or state, or a city and a state together, usually. So, the keyword phrase of “new roof” would become “new roof in Baltimore, Maryland,” for example.

Once the whole list has been compiled, it is important to do keyword research. Most people—even professional local search optimization specialists—will start with the Google Keyword tool. There tool has no cost, but provides a wealth of information. There are a variety of other tools employed by those who routinely perform market and keyword research. These tools should be used in conjunction to find out what people are actually searching for and how much competition is out there.

These three steps are the meat and potatoes of search engine optimization. The information gained from these three simple steps can be used in a number of ways. It helps businesses determine how to best organize their website, where to spend money on advertising (and how much), and what tactics are necessary to overcome the competition. This is, however, just an overview of a prolonged, diverse, and complicated process. Those who are trying to run their business and not start a new profession would most likely be best served by a professional online marketing team rather than trying to learn and implement all of these tactics on their own.

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Chris Moreno

Cameron Corniuk
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