“We’d not even come close to tapping into social media engagement on the same level prior to Red Rokk’s assistance. Needless to say, we were impressed with the results.”
Bellingham, Wash. (PRWEB) May 31, 2013
Digital media marketing agency Red Rokk Interactive has helped a regional tourism company gain more exposure by devising a unique online giveaway promotion.
The client, Destination Media Alliance LLC, wanted to draw more visitors to its ScenicWA website, and had started a promotion utilizing weekend getaways around Washington state. They had some good analytics on the promotion, but needed assistance interpreting the data and boosting participation. Red Rokk was brought in to re-tool the giveaway, resulting in greater reach for the promotion as well as turning the giveaway into a revenue generator for the company.
“We started by performing an in-depth analysis of the current analytics and website user interface,” said Red Rokk President Tyler Byrd. “We quickly identified several areas where the viewers were struggling and, as a result, leaving the website. With that as our starting point, we were able to present a solution that would provide measurable results and drive ROI.”
One way Red Rokk revamped the promotion was by building in actions via social media that resulted in additional entries for contest participants. These social media shares netted ScenicWA a dramatic increase in social media traffic: 181% for Facebook and 725% for Twitter. The additional social media traffic resulted in an increase in organic search engine results for the ScenicWa website, and therefore visibility and overall traffic for the website.
“We were impressed with the response via our social networks,” said Marcus Yearout, a principal partner in ScenicWA.com, a division of Destination Media Alliance. “We’d not even come close to tapping into social media engagement on the same level prior to Red Rokk’s assistance. Needless to say, we were impressed with the results.”
To find out more about how this promotion performed, download the white paper at http://info.redrokk.com/successful-online-promotion.
Red Rokk Interactive is a full-service marketing firm based in Bellingham, Wash., and serving clients internationally. The company specializes in developing high-impact campaigns that create awareness and drive sales, website design and development, social media and SEO. Find Red Rokk Interactive online at redrokk.com.