GraphicMail Leaps Forward In Social Integration

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With the launch of its new socially integrated dashboard, clients will be able to update and manage their social and mobile presence from one central space.

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Social media lead conversions are 13% higher than the average lead conversion rate, and almost 27% of all internet time is spent on social media.

According to Hubspot.com, social media lead conversions are 13% higher than the average lead conversion rate, and almost 27% of all internet time is spent on social media. As marketing is increasingly geared towards social media integration, businesses are presented with the challenges of a fast-paced and consumer driven process. More and more, marketers are realizing that integrated and centralized applications enable faster turnover in terms of user engagement, with the key focus being consumer engagement.

GraphicMail has always aimed at offering clients efficient, powerful and advanced tools to reach out to consumers and facilitate effective and targeted marketing campaigns. The client dashboard is their fully integrated ‘landing page’ from where clients are able to manage and track their mobile and email marketing campaigns.

While their current dashboard is an effective platform giving users an overview of their accounts, the revised dashboard offers even more valuable tools for real-time marketing management.

The first visible improvement to the GraphicMail user dashboards is a completely revised design and layout, making for a more modern look and feel, as well as incorporating more intelligent and responsive widgets; these include a reworked account statistics widget giving a broader overview of a business’ marketing activities.

GraphicMail’s improved client dashboard now incorporates Facebook and text messaging widgets, enabling marketers to update social accounts and send mobile marketing material straight from their dashboards. According to Mediabistro.com, 71% of social media participants say they are more likely to purchase from a brand they follow online.

Staying abreast of current developments, especially in the digital marketing world, is of the utmost importance; but one that’s not always easy to fit into the daily grind. GraphicMail’s new dashboard revamped the activity and news feed widget, giving users a live stream of their own marketing campaigns and activities, as well as company-specific news; combined into a neat, personalized package.

With GraphicMail’s new user dashboard, businesses are able to grow their digital marketing campaigns, while accurately monitoring and tracking successes. Social media integration and mobile marketing campaigns are more responsive and accessible than before and the crisp, modern look makes it a comfortable fit for any marketer.

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Barbara Ulmi, Marketing Director

Gerhard Jacobs, Journalist
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