Leading Photo Retailer B&H Continues its Diversification

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Audio devices help drive retailer forward.

B&H Photo Video, the largest non-chain photo and video equipment store in the United States, adds more audio products to its mix. Originally known for its photography and videography products, the company has diversified into the audio category attracting more tech-savvy consumers.

The Manhattan retailer has added GOgroove products by Accessory Power to its merchandise list giving it a 20 percent increase of Accessory Power stock. Bluetooth headsets, FM transmitters and portable speakers can now be seen on B&H’s product list. In addition to GOgroove, B&H also sells products from Accessory Power’s USA GEAR line.

B&H has been in business with Accessory Power since 2012 when B&H started selling USA GEAR products. The USA GEAR brand offers bags, cases and custom holders to protect digital and DSLR cameras, phones, tablets, laptops and more. The GOgroove line was introduced shortly after with the BlueSENSE TRM, a Bluetooth transmitter being the forerunner. Recently, the Manhattan-based company added the GOgroove BlueSYNC LX, a dual satellite home audio speaker; the GOgroove BlueSYNC TYM, a wooden-paneled Bluetooth alarm clock; and the BlueSYNC SLK, a Bluetooth bookshelf stereo speaker to its inventory. Now, GOgroove is the largest Accessory Power brand in B&H.

Founded in 1973, B&H Photo Video has one “SuperStore” in New York City that serves over 5,000 customers per day and has over 1,500 employees. The company offers showrooms, classes, and educational opportunities. It is a major outlet for used equipment, in which the company sells, as well as purchases merchandise after an appraisal. B&H uses its online store to reach domestic and international customers who are unable to visit its only physical store. Accessory Power also utilizes the online medium to promote its items within B&H. Now, 70 percent of B&H’s revenue comes from its website.

As B&H continues to enhance its products to cater to the demands of the economy, GOgroove by Accessory Power will do the same. By having a continued relationship with B&H will ensure that Accessory Power will have the opportunity to reach out to the consumers in New York City, as well as the a viral community.

For more information on the Accessory Power, visit http://www.accessorypower.com and http://gogrooveaudio.com/.

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Accessory Power is an American-based manufacturing and distribution company, with offices in USA, Asia and Europe. Since 1980, Accessory Power has been dedicated to manufacturing quality consumer electronic accessories. An important distinction that characterizes this company is an unrelenting commitment to quality in each step of a product’s life; every product is backed by an industry-leading three-year warranty. Accessory Power is proud to say that they are, "The Power Behind Your Electronics!

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Charysse Harper
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