Start Up Focused Sales Training Workshops Now Offered by Sandler Training in Radnor

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Leading sales organization Sandler Training in Radnor is now offering coaching and workshops for start up technology companies in the Philadelphia area.

This will be the first workshop geared specifically toward early stage companies

Sandler Training in Radnor announced today a new workshop geared toward start ups called "How to Sell Air: Selling for Early Stage Companies." This two hour workshop is designed to address the unique sales issues and obstacles early stage companies face.

"We've found a lot of young companies think of sales in two ways," says Rich Geise. "Either unnecessary because their product is just going to sell itself, or something to only start worrying about way down the road. Both of these ways of thinking can lead to trouble later on, and we're aiming to change those misconceptions with this workshop."

The two hour workshop is designed for founders who are asking the questions "Are we too early for sales?" "Should we start selling before our product is finished?" "Why is no one buying our beautiful product?" "What's the value of putting a selling system in place today?"

"As a new biotech start up, our focus was heavily shifted towards product development and assumed sales would come," says Dr. Bernardo Cordovez, co-founder of the venture backed Optofluidics. "The Sandler system not only shifted our tech-centric minds to understand the importance of sales, but it also greatly enhanced our communication with our clients."

Rich Geise has been working with start ups of varying sizes for much of his career, but this will be the first workshop geared specifically toward early stage companies. He's seen a major impact of using the non-traditional Sandler Selling System on accelerating the growth of start ups.

"We've integrated Sandler Training through all aspects of our company," says Ian Halpern, Founder and CEO of RentShare, an angel backed start up pioneering online rent payments."It's had an amazing impact on our communications with customers, partners, and investors. In effect, we can now apply analytics to our conversations, just like we do our app, to understand where communication is effective, where it is not, and how we can improve it. "

The date for the first "How to Sell Air" workshop has not yet been announced. Companies can pre-register today at

Sandler Training center in Radnor is a Philadelphia branch of the global sales training organization that teaches business professionals honest, no-nonsense sales and communication techniques, behaviors and attitudes that get results.

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