newBrandAnalytics Joins Top Executives to Discuss Social Media Measurement at the Corporate Social Media Summit, June 12-13 in New York

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newBrandAnalytics, the social intelligence expert for the food and beverage, hotel, and retail industries, will join more than 250 major American brands in New York City for the Corporate Social Media Summit, to be held June 12-13. The summit will feature a global audience of senior social media, marketing and communications professionals, and will focus on social business for a superior marketing response, sharper corporate decision-making, enhanced innovation and a happier, more loyal customer.

newBrandAnalytics (nBA), the social intelligence expert for the food and beverage, hotel, and retail industries, will join more than 250 major American brands for the Corporate Social Media Summit, to be held June 12-13 in New York City. The summit will feature a global audience of senior social media, marketing and communications professionals, and will focus on social business for a superior marketing response, sharper corporate decision-making, enhanced innovation and a happier, more loyal customer.

newBrandAnalytics’ chief marketing officer, Susan Ganeshan, will join in a panel discussion with brand executives from General Mills, Lego and KLM (Royal Dutch Airlines) on June 13 to discuss best practices in social media measurement and engagement. The panel will include conversations around the shifting measurement methods and demands, and will examine the impact social media has on reputation, performance and customer sentiment.

Ganeshan brings more than 20 years of experience across social media, customer engagement, return-on-investment analysis, product and corporate marketing, implementation consulting, training, and sales support to the panel. During the discussion she’ll also share insights from newBrandAnalytics’ latest e-book, “Social Engagement Best Practices,” a practical guide for customer experience professionals.

The Corporate Social Media Summit, now in its fourth consecutive year, is sponsored by Useful Social Media, and brings together more than 350 senior experts to discuss major trends in social media during the two-day event. For more information about the summit, visit http://www.usefulsocialmedia.com/newyork and follow the discussion on Twitter with #CSMNY.

What: Corporate Social Media Summit: Social Media Measurement & Engagement Panel

When: Thursday, June 13, 2013, 11:15 a.m. – 12:15 p.m. EDT

Where: The New Yorker Hotel
481 8th Avenue & 34th Street
New York, NY 10001

Who: The panel will include insights from:
Susan Ganeshan, Chief Marketing Officer, newBrandAnalytics
Kirstie Foster, Director of Public Relations & Social Media, General Mills
Lars Silberbauer, Director of Social Media, Lego
Karlijn Vogel-Meijer, Social Media Manager, KLM

About newBrandAnalytics
newBrandAnalytics delivers social intelligence that helps companies win – and keep – market share while improving overall operational performance. newBrandAnalytics’ unique approach extracts targeted, local insights from volumes of unstructured social media data, pinpointing specific ways your company can meet and exceed customer expectations to create lifelong brand evangelists. The company serves clients across food and beverage, hospitality, retail, and government industries, including Five Guys, Hyatt, Hersha, Ruby Tuesday, Darden, Dick’s Sporting Goods, the District of Columbia and many more. To learn more, follow @nBrandAnalytics.

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