Ingram Micro Mobility Brings Luxury Accessories Brand Fenice to the UK and Ireland

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As part of Ingram Micro Mobility U.K.’s continuing drive to expand the breadth and reach of its accessories business, Brightpoint Great Britain Limited (“Ingram Micro Mobility”), an indirect subsidiary of Ingram Micro Inc. (NYSE: IM), the world's largest wholesale technology distributor and a global leader in IT supply-chain, mobile device lifecycle services and logistics solutions, announced today that it has partnered with Phonezest Ltd. to range its luxury accessories brand Fenice, in the U.K. and Ireland.

Fenice’s portfolio of smartphone and tablet cases offers style and innovation; qualities valued by the market leader, Ingram Micro Mobility

“A key strategic initiative for Ingram Micro Mobility is expanding its portfolio of accessories for high-end wireless devices and the Fenice brand is an excellent fit,” said Brian Windsor, sales manager and head of accessories, Ingram Micro Mobility U.K. “Fenice offers a wide range of sleek and stylish accessories that are recognised for premium quality and elegance. Initial feedback from the resellers with whom we have showcased Fenice has been excellent and we are excited to broaden our efforts.”

Fenice’s multi-layer bonding technique uses a patented process to join materials together without the need for any stitching. This not only makes the cases ultra-durable, but it provides a clean, elegant look to all of their designs.

One of the key standouts is Fenice’s revolutionary magic tape technology. The reusable adhesive tape securely holds your device in place, all the while allowing you to remove it whenever you need to, with no sticky residue.

Chris Mayne, CEO and founder of Phonezest Limited, concluded, “We are very excited about this opportunity to raise the bar by offering luxury case accessories through Ingram Micro Mobility’s broad-reaching channels throughout the U.K. and Ireland marketplaces.”

About Ingram Micro Inc.
Ingram Micro is the world's largest wholesale technology distributor and a global leader in IT supply-chain, mobile device lifecycle services and logistics solutions. As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics and mobile solutions, technical support, financial services and product aggregation and distribution. The company is the only global broad-based IT distributor, serving approximately 160 countries on six continents with the world's most comprehensive portfolio of IT products and services.

Visit http://www.ingrammicro.com.

Ingram Micro Mobility is a leading provider of device lifecycle services - with the ability to provide complete lifecycle capabilities from basic warehousing to software loading, order and accounts receivable management, end-user fulfilment, and reverse logistics, which includes services from repair to refurbishment and recycling of wireless devices.

Visit http://www.ingrammicro.com/mobility.

About Phonezest Limited
Phonezest was set up in 2012 with a core focus of identifying and promoting premium Smartphone and Smart-device accessories in the U.K. and Ireland markets. Based on exponential growth and developed capability of smartphones and devices, the company continues to identify aspirational accessories to ensure the U.K. consumer is delighted with its accessory portfolio. Fenice is currently Phonezest’s leading brand, with a portfolio of 500+ cases that covers most form factors and MSRP price points.

The Phonezest team has acquired in-depth knowledge and expertise in the burgeoning U.K. phone and tablet accessory markets over the past few years and will continue to apply this knowledge and insight launching future premium accessory ranges for U.K. and Ireland markets.

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Adam Sweeney

Chris Mayne
Phonezest Limited
0208 798 0412
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