Sydney, Australia (PRWEB) June 16, 2013
As per a recent update on the on SocialTimes on 29th May, 2013 Google released an update according to which users can now customize the colors of the events on their Google calendar. It had for long been one of the most requested features and finally users can mark important events using their favorite colors.
Sameul Junghenn, a highly respected social media consultant and the founder of Cheap Web Designs, hails this update and feels that it would give a strong impetus to users to update their Google calendars more frequently. Samuel explains, “Even though the web has largely moved on to the mono-chromatic color palate, we still continue favor brighter livelier shades. Google Calendars while it was functionally brilliant lacked a certain vibrancy, which has now been rectified.”
According to Samuel, colors are often the most important part of an online product. “Irrespective of whether it’s an app or a site, the interplay of various shades can affect the emotional state of the viewer.”
Researchers believe that colors greatly influence the state of the mind. As such, when designers work on a website, they try to ensure that the colors they choose serve the purpose of enticing visitors to interact and stay engaged with their creation.
Often surfers are not even aware of what caused them to select a particular site over another and usually their decision is subconsciously steered towards the site with a better and more harmonic color palate.
Even though Google has added a couple of more important features like a new design for the time and date section and improved scheduling options, its decision to allow users to play with their favorite colors, remains the most blogged about feature.
This indeed justifies Samuel’s assertion that when it comes to the web, colors and shades continue to strongly influence viewers and their browsing patterns.
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