Promotion Focus provides the hard data and detailed analytics manufacturers and retailers need in order to make the best possible strategic decisions about current and future promotions
Redmond, WA (PRWEB) June 05, 2013
SIRAS, the Redmond-based subsidiary of Nintendo of America Inc. that provides retailers and manufacturers cloud- and web-based services for tracking and authorizing sales and returns of products, today introduced Promotion Focus, a new service that enables participating retailers and manufacturers to evaluate the financial and operational results of promotions such as 'instant savings', 'gift (card) with purchase', regional events, and other promotional activities. Customers can add Promotion Focus at any time if they are already using SIRAS OmniTrace™ and ReturnFlex™, proprietary business methodologies and product- and transaction-tracking services. Drawing on data collected and managed through OmniTrace and ReturnFlex, Promotion Focus links the promotion type and value to an item's unique identifier (UPC and serial number, RFID, EPC, or any equivalent), tracks returns of items purchased under a promotion, and provides detailed promotion analytics. Retailers and manufacturers can use Promotion Focus to monitor the performance of promotions by type, geographical market, and a variety of other variables. Working from these insights, they can allocate and spend marketing funds most effectively.
Promotion Focus gives retailers and manufacturers post-promotion reporting to help reconcile accurate counts of promotions exercised, netting out those promotional items that were sold and later returned. The service enables retailers and manufacturers to accurately fund promotions, to identify unspent allocated funds – which can then be used to fund new marketing initiatives, and to measure and forecast promotions with greater insight and accuracy.
Promotion Focus gives retailers and manufacturers detailed analytics, including:
- Net Promotion Sales (calculated by item serial number rather than by UPC taking advantage of
OmniTrace to track items by serial number).
- Exchange Matrix (listing items purchased before the promotion, returned, and then
repurchased during the promotion at a discounted price).
- A clear indication of the promotion’s net results derived from comparing return rates for sales
before the promotion to sales during the promotion.
Leveraging SIRAS’s unique methods to track sales and validate returns by a product’s UID, Promotion Focus gives retailers and manufacturers an unprecedented level of detail for analyzing sales results.
“Promotion Focus provides the hard data and detailed analytics manufacturers and retailers need in order to make the best possible strategic decisions about current and future promotions,” said Maridee Maraz, the director of sales and marketing at SIRAS. “Retailers and manufacturers tell us that promotions are routinely overfunded because items that end up being returned days, weeks or even months after a promotion are inadvertently included in the post-promotion calculations of sales. To provide accurate post-promotion accounting, Promotion Focus tracks sales and returns for each promotion by unique identifier, not just at the UPC level—a unique capability among promotion analysis services. Our service clearly identifies fees payable for a promotion once returns of promoted items are taken into account. In many cases, correctly identifying and crediting these fees can amount to tens of thousands – or even hundreds of thousands – of dollars on a promotion between a manufacturer and a retailer. Retailers and manufacturers can then make a choice to re-invest the freed funds into new promotions to grow top-line sales to make an even bigger impact on profits”
For more information about Promotion Focus, visit http://www.siras.com or call +1 (425) 497-3300.
SIRAS (http://www.siras.com) is the pioneer in Electronic Registration (OmniTrace™) and comprehensive return-validation methodology (ReturnFlex™), which allows participating retailers and manufacturers to optimize their retail business operations, and to provide customers with a seamless omnichannel experience. SIRAS helps clients improve customer satisfaction, protect and elevate their brands, track products, reduce returns and fraud, protect inventory, recover stolen products, identify counterfeit goods, validate warranties, and improve forward and reverse logistics operations. By tracking each product throughout its sales lifecycle by its unique “fingerprint” rather than by customer data, SIRAS respects and preserves consumer anonymity. SIRAS provides valuable tools for its manufacturing, retailer and law enforcement partners to optimize operations, resolve investigations, improve visibility, business intelligence and forecasting, and improve the consumer experience.
Trademarks are properties of SIRAS. SIRAS technology is protected by one or more U.S. patents. All other trademarks are properties of their respective companies.