(San Francisco, CA (PRWEB) June 05, 2013
ZEDO, INC., the leading independent advertising technology partner for publishers, announced that it has been chosen as a partner by a prominent news site, the Deseret Digital Media.
Deseret Digital Media will run ZEDO’s High Impact Formats.
CEO Roy de Souza said, “We’ve come up with new, best-in-class products that can be used by any publisher, whether they use our ad server or any other. They’re aimed at creating additional revenue for publishers, and assuring brands and advertisers their ads will get viewable impressions in a brand-safe environment. As far as we know, we’re the first to do this.”
Publishers use advertising to be able to provide as much content as possible to as many people as possible, for free or at low cost. It’s the time-honored way of doing business for traditional newspapers and magazines, and now online. ZEDO’s leadership in advertising technology allows consumers to get more great content for free -- subsidized by ads they don’t mind seeing -- and allows advertisers to continue reaching consumers in a compelling way as those consumers shift to mobile.
ZEDO, Inc. is a platform offering high impact formats. Known for its technical innovations and ability to scale, it offers publishers products and services, including ad serving and high impact formats with 99% viewable impressions. ZEDO also provides solutions for advertisers such as full screen video ads and a custom premium network for advertisers, called ZINC. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, Seattle, and Phoenix and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.