Rebellion Media Acquires Crucial Interactive

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Digital ad agency reaches 18 million Canadians monthly through premium websites

Acquiring Crucial gives us the digital advertising expertise to ensure premium advertisers are effectively reaching Rebellion’s large and fast-growing online audience.

Rebellion Media has acquired Crucial Interactive, bringing together expertise and experience at the forefront of Canadian digital media.

The acquisition of Crucial Interactive gives Rebellion a seasoned team of online advertising experts with established, high-profile clients that reach more than 18 million Canadians every month through exclusive publisher relationships such as ESPN, TMZ, EllenTV, TechRadar and many more.

“Acquiring Crucial gives us the digital advertising expertise to ensure premium advertisers are effectively reaching Rebellion’s large and fast-growing online audience,” said Rebellion Media CEO Ted Hastings. “Rebellion has grown tremendously, both through consolidation and organically, and adding Crucial to the Rebellion team fits perfectly into that strategy.”

More than 25 million unique users each month visit Rebellion-owned websites including Sortable.com, Fighters.com, Snapsort.com, Twirlit.com, Manolith.com, SaffronRouge.com and Stuff4.com. Over 500,000 new users download Rebellion mobile apps from Jingu and Rebellion’s Mobile Mom suite each month.

Crucial Interactive has built a stellar reputation in the Canadian digital industry as a provider of premium digital media on quality content publishers, and start-to-finish service that spans ad sales, creative services, custom integrations and development, branded content and more.

“We’re extremely excited to continue our growth supported by a like-minded organization in Rebellion Media,” said Damian Cristiani, co-founder and CEO of Crucial Interactive.

Crucial Interactive President and co-founder Petar Bozinovski said the connection to Rebellion Media will “further enhance Crucial’s tremendous momentum” in attracting top advertisers and publishers.

“To stay ahead of the game in digital media, you need the best technology, talent, connections and scale of audience,” said Bozinovski. “That’s why we’re thrilled to become part of the Rebellion Media family.”

Rebellion Media has acquired 12 companies within its first year of business including Sortable, Jingu, Incentivibe and Crucial Interactive.

About Rebellion Media
Rebellion connects millions of users every day to personalized content and communities through its large and growing family of websites, mobile apps and digital tools. In categories spanning sports, technology, lifestyle and entertainment, Rebellion delivers a rich and tailored digital experience. The company is headquartered in the thriving tech community of Waterloo, Ontario.

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Kevin Ferrell
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