Digital Classifieds Have Taken Share from Print in India

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According to co-founder Ms Nisha, with changing times and modes of advertising, internet marketing and online ads posting sites have taken away a major share of the advertising spending from the print media. Source research reports published by GroupM.

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Recent research reports published by GroupM, the largest media company in respect to billings with headquarters in New York reveal that advertising patterns also reveal that spending on digital advertising in India has grown from a figure of just around one percent of the total advertising expenditure in 2005 to reach a figure of seven percent in the year 2012. A colossal shift from print and offline media to internet media has become a significant rundown on recent trends of growth and expenditure on advertising. In India, the trends of the share of print media as a part of total advertising expenditure being replaced by online classifieds have been quite significant.

Quoting from a survey by Bright Roll of the U.S. advertising agency executives: “75 percent of respondents said online video ads were equally or more effective than traditional TV. Nine out of 10 also thought online video ads had an equal or greater impact than display ads. E-Marketer estimates that video ad spending will grow 41.4 percent in 2013, to reach $4.1 billion.”

Online classifieds sites are an attempt to modernize the conventional classifieds from newspapers to classifieds being posted online. 2013 is going to witness growing trends for free online classifieds ads. The turn of the year has marked a growing inclination towards ads posting sites like,,,,, etc. making it to headlines every now and then. The very fact that free classifieds in India and websites like have been so much talked about is enough to elucidate that print media is growing obsolete by the day.

Online marketing in India has come to reflect the following trends in the past two financial years: A growth of up to 46 percent was witnessed in the share of online advertising from 2010-11 to 2011-12. This growth took to a figure of 54 percent in the F.Y. 2012-13. This growth pattern is expected to center on the figure of 29 percent in terms of the year to year growth. The above figures are based on figures published by GroupM as a part of their Worldwide Media and Marketing Forecasts series.

With changing times, electronic media came to be recognized over the print media. Today, digital advertising, mainly in the nature of online advertising holds a prime position. Classifieds that had originally started as a dedicated page in the Daily have shifted their focus to the internet. Companies and Individuals no more look up the National or the Regional daily in search of jobs and lucrative deals and offers. Say, a person who wants to sell a property in Delhi would simply log on to a free ads posting site like, and post free ads on sell a property ad and get instant response.

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