Iron Man 3 in 4DX Hailed by Movie Fans Around the World: Reception Shows the Value of 4DX to the Future Growth of the Global Movie Industry

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Iron Man 3 in 4DX recorded a record setting occupancy rate in theatres in Japan, Korea and Mexico; global media also showed great interest for the technology and the status of global expansion. 4DX participated in CinemaCon, which in the largest film industry trade show during which they engaged theater operators in North America and Europe.

4DX theatre occupancy rate hit new record levels during showings of Iron Man 3. 4DX completely reimagines the spectacular action scenes and special effects of Hollywood's most anticipated blockbuster of 2013. This strong showing will open the global movie market, as exhibitors realize 4DX is central to the future of the theater industry.

Korona Theater first introduced 4DX in Japan on April 26, 2013. Customers are flocking to showings with thus advanced 4DX technologies. Korona reported occupancy rates of 99.4% over the first six days, with very high occupancy continuing thereafter. Iron Man 3 in 4DX has not only been a hot ticket in Japan.

Cumulative occupancy rates for Iron Man 3 in 4DX are strong in a number of markets. In Thailand, theatre occupancy was 91.7 percent, in Korea 75.4 percent, in Hungary 77.2 percent, in Peru 72.4 percent, in Mexico 71.1 percent, and in Brazil 69.4 percent between April 25 and May 1. Across the board, this is one of the best rates ever in the history of 4DX movies. Additionally, it shows 20-30 percent higher occupancy than the average rate of 2D, 3D occupancy rate.

Global media is paying increased attention to 4DX. Major Japanese media outlets like NHK, Fuji TV, TBS, Nippon TV, Yomiuri Newspaper, Asahi Newspaper published reports regarding 4DX in Japan. Stories focus on the novel effects of 4D technology -- scent, water, bubbles and much more. Global entertainment media heavyweights like Hollywood Reporter and Variety have also covered 4DX technology and global expansion. In particular, the president of Cinepolis Alejandro suggested 4DX as the key to the film industry's future in an interview with Variety.    

The global outlook for CGV 4DX is bright with the success of Iron Man 3. 4DX appeals to new theater operators. 4DX made numerous contacts at CinemaCon (Apr. 16~18, Las Vegas), the biggest annual exhibition in film industry. CGV 4DX operated a complete experience zone and counseled almost 600 theatre industry executives over the three days. As a result, more than 50 global theater operators showed high interest in 4DX business opportunities.    

Currently operating 49 screens in 13 countries 4DX is expanding consistently. Aggressive overseas marketing us accelerating the expansion. Soon, 4DX will expand to five new national markets, including Indonesia, UAE, India, Vietnam, Columbia. They are aiming for 100 screen openings in 27 countries through the end of 2013.

Mr. Choi Byung Hwan, CEO of 4DX, showed tremendous confidence in 4DX as a global brand of 4DX. He said, “This year will be the strongest yet for 4DX. Starting with China in 2010, 4DX has grown into a truly global movie theater company reaching Asia, South America, Europe, and important national markets like Mexico, Thailand, Brazil, Israel, Russia and Peru. "

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Jihyun Park

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