Face-to-Face Marketing has one purpose - drive business growth.
Chicago, IL (PRWEB) June 07, 2013
Acclaro, Inc., a marketing and advertising agency focused on driving business growth, has named Charlie Porter as Executive Director of Face-to-Face Marketing. Mr. Porter brings over 18 years of face-to-face marketing experience to the agency and its clients.
“Face-to-Face Marketing is all about creating an emotional connection between the brand and the customer or prospect,” said Mr. Porter. “It’s purpose is to do one thing: drive business growth. To do that requires moving the conversation upstream by first, focusing on the client’s business objectives and how we can help achieve them and secondly, by creating a leaner, more cost-effective platform from which to manage the client’s events.”
Mr. Porter has had the privilege of crafting face-to-face marketing solutions for some of the best brands in the world, including Fortune 100 companies, as well as small to medium sized businesses looking to reach exponential growth. He has also worked with some of the largest exhibit houses in the country and has leveraged that experience to help develop a better model for maximizing trade show budgets and improving results.
“Because of our focus on driving business growth and Charlie’s experience and approach to face-to- face marketing, he is both a natural fit and valuable asset to the agency and our clients,” said Ryan St. John, Partner - Creative Group.
Acclaro is headquartered in Chicago, with offices in Atlanta and Hong Kong. While focused on driving business growth, the agency is unique in their realization that true organic growth can only be achieved through optimization and alignment of both the client’s sales and marketing departments. Service offerings include consulting, strategy development and tactical execution. Clients span a wide range of companies, from Fortune 100 companies to start-ups, across multiple vertical business categories.