The Visa shout Card could well be the solution millions of households need to put an end to their reliance on unsustainable loans. Having the opportunity to be a part of this is very exciting.
London (PRWEB UK) 11 June 2013
Need credit? shout about it!
Multi award winning marketing specialist, The London Creative has been chosen by CCUK to launch a new type of visa card in the UK called the shout card.
“We’re thrilled to be working with The London Creative,” said CCUK MD Dan Dierker. “Their track record in the financial sector and their track record of working with US companies internationally made them the obvious choice. We have a truly ground breaking card here and so we agreed the best thing to do is shout about it!”
The campaign harnesses the classic music of all the proms, dances and celebrations of an entire generation – Lulu’s version of the classic “Shout”.
“This is an incredible opportunity and we were so excited to be launching such an amazing product. The brand is fantastic,” said The London Creative Chief Executive Richard Teideman. “The Visa shout card could well be the solution millions of households need to put an end to their reliance on unsustainable loans. Having the opportunity to be a part of this is very exciting.”
CCUK are the UK arm of an influential financial holding company founded in 1996 by US investors, which has vast subprime credit card experience with extensive expertise in data analytics and collections. They have experienced tremendous growth through organic and portfolio acquisition over the years resulting in sub-prime card receivables over $4 billion.
The shout card is intended to be a lower-cost and more flexible alternative to customers graduating from the payday loan, home credit and other high cost credit products, with The London Creative deploying a TV, digital and tube campaign for the product launch.
After winning multiple advertising awards over the years, The London Creative has expanded its foothold within the financial industry working with a number of finance companies on international and national advertising and marketing.
“We are currently running in two thirds of the world and regularly deploy complex campaigns in multiple languages. Despite the complexities – an incredible product and a superb campaign will work in almost any country.”
The campaign is set to launch in June, and will involve a high energy TV campaign, supported by outdoor media and a new online presence.
About The London Creative:
The London Creative are a content marketing and customer engagement agency. Their service offering spans print, TV and radio production and digital strategy, creating full marketing campaigns all aimed at increasing customer engagement and brand awareness whilst maintaining ROI.