Dan Weiner Joins LocationInsight as Vice President of Product Development

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Online search, media veteran to lead product strategy for local marketing technology pioneer

LocationInsight, the leader in location marketing technology for large advertisers, announced today the addition of Dan Weiner as Vice President of Product Development.

Over his 20-year career, Mr. Weiner has driven product development and marketing innovation in start-up and large company environments throughout the digital media, search and enterprise technology arenas.

“LocationInsight has a proven track record of delivering products that anticipate and exceed the local marketing objectives of our clients,” said Ari Kaufman, Chief Executive Officer of LocationInsight. “Dan’s leadership and process will accelerate the realization of our vision. His experience and imagination will challenge our development teams to deliver significant new capabilities for the multi-location advertiser to win in local search.”

Prior to LocationInsight, Mr. Weiner was the EVP of Marketing & Products at T3Media where he drove the launch of their platform for enterprise video management as well as creating innovative new licensing products. Before that, he was the GM of the New York office for Red Bricks Media, a leading interactive agency specializing in search and performance marketing. In addition to developing their East Coast business, he led SEO and paid search strategies for enterprise clients in media and financial services. Mr. Weiner also worked at Sony Music as Vice President of Online Media Network, where he launched a new business around the monetization of the company’s hundreds of artist and label sites. In addition, Mr. Weiner has held product and marketing roles at Idealab and Priceline.com.

“LocationInsight is empowering marketers to manage their location data ecosystem and deliver highly relevant experiences for customers at the local level,” said Mr. Weiner. “I’m excited to be joining Ari and the team at LocationInsight. We share the same core values and vision for the space, and I look forward to working with this group to drive the next wave of innovative products for enterprise location.”

Mr. Weiner holds a bachelor’s in social anthropology from Harvard and a master of business administration from The Wharton School at the University of Pennsylvania.

About LocationInsight:
Since 1996, LocationInsight has helped large advertisers capture digital customers and connect them to in-store activity. Our Location Marketing Technology promotes millions of locations worldwide for brands like Bank of America, Western Union, Allstate and Suzuki.

LocationInsight combines the industry’s most advanced location platform with unique data management and content syndication solutions. The platform powers robust web and mobile locators that support incremental search traffic and integration across marketing channels to help our customers drive location-specific purchases and conversions.

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Brian Vacanti
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