Noria Retains Case Study Experts to Develop Business Case Studies

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Noria Corp. of Tulsa, Oklahoma has selected Case Study Experts to create business case studies promoting Noria's Lubrication Program Development. To date, two case studies have been developed, including Oklahoma Gas & Electric and E&J Gallo Winery.

A business case study brings the solution to life, so prospects can relate to the profiled company’s challenge and appreciate the totality of the solution, said Ogden, managing director at MOC-Case Study Experts

MOC-Case Study Experts announced that the firm has been retained by Tulsa-based Noria Corp. to develop business case studies that promote Noria’s Lubrication Program Development (LPD).

Noria’s LPD is complete lubrication transformation services. With Noria’s consulting and hands-on teaching, the lubrication maintenance of a factory’s machinery is transformed by best practices integration. This leads to greater machine reliability and optimum performance.

“Consultative solutions like Noria’s can be challenging for business prospects to identify with,” said Mike Ogden, managing director at MOC-Case Study Experts. “A business case study brings the solution to life, so prospects can relate to the profiled company’s challenge and appreciate the details and totality of the solution.”

To date, Case Study Experts has created Noria business case studies for the LPD solution with Oklahoma Gas and Electric (OG&E) and E&J Gallo Winery. The case study for OG&E can be viewed at Noria's website.

“The case studies that Mike and his team at Case Study Experts are developing for us tell the whole story and include the customer’s point of view,” said Mike Ramsey, Noria’s Chief Operating Officer. “They really capture the uniqueness of what we do at Noria.”

Case Study Experts follows its own best practices for developing case studies that is documented at the firm’s website. With any case study project, this entails gaining input from Noria, conducting the customer interview, writing the story and designing the case study to adhere to Noria’s brand standards.

“If companies are doing great work and customers are raving, that’s a story too good to keep internally,” said Ogden. “That’s certainly the case with Noria. They truly are the experts at lubrication.”

Going forward, Case Study Experts is helping Noria market their case studies, as well as create new business case studies for LPD and other Noria services.

MOC-Case Study Experts
MOC specializes in creating communications in sync with the buyer’s journey. Case Study Experts is the brainchild of MOC—a how-to resource website that teaches B2B marketers how to create effective business case studies. To learn more, visit

Noria Corp.
Founded in 1997, Noria is focused on changing how organizations manage and monitor lubricants in order to maintain optimum machine reliability and safety. Noria is the trusted source for lubrication to the world’s leading organizations. Noria offers training courses, consulting services, publications, videos and books. To learn more, visit

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