Nancy Medica as Representative to the New United States ArgenTIna IT Office

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Making Sense is an IT software development firm and an active member of the ArgenTIna IT, an International Network of IT businesses. Making Sense’s Communications and Marketing Manager Nancy Medica has been chosen as representative to the new ArgenTIna IT office that will be located in the United States.

Nancy Medica as Representative to the U.S. ArgenTIna IT Office

Nancy Medica as Representative to the U.S. ArgenTIna IT Office

As new delegate of the ArgenTIna IT office in the United States I will work hard to show Argentina’s most talented, advocated and visionary professionals and will encourage the United States to consider my country of birth an outsourcing partner.

Making Sense announced today that the Chamber of Software and IT Services Companies of Argentina (CESSI), has chosen Making Sense’s Communications and Marketing Manager Nancy Medica, as IT representative to the new United States ArgenTIna IT office.

In recent years Making Sense’s CEO Cesar DOnofrio together with Nancy Medica have been eagerly working in partnership with the Argentine Ministry of External Relations and Culture (Ministerio de Relaciones Exteriores y Culto), the Chamber of Software and IT Services Companies of Argentina (CESSI) and Polo IT Buenos Aires, and a non-profit association of Buenos Aires-based software firms. Two years ago Making Sense organized the conference "How to sell IT in the US?" in Buenos Aires, Argentina, where a panel of CEOs of Argentina’s IT companies explained how Argentinean entrepreneurs and small companies could achieve great progress in the United States.

“Making Sense is a company that looks into the future and embraces great innovative ideas,” said Nancy Medica, Making Sense's Communications and Marketing Manager. “This is why we always foster and participate in events like SXSW Interactive where the brightest minds in emerging technology interact during five consecutive days. I had the unique opportunity to participate in this amazing festival two years ago and it was a perfect opportunity to make friends, network, develop new ideas and have fun!” concluded Nancy.

In March of this year at SXSW Interactive 2013 Making Sense was chosen to present two of Argentina’s best digital marketing products, Doppler and Lander, at the Argentine Pavilion. This last month of May and in conjunction with CESSI, Cesar and Nancy have been working on a new trade mission to the U.S. involving their participation in the 6th annual World BPO/ITO Forum in New York from July 17-18, an event that brings both strategic and operational issues to the forefront while providing solutions to address the needs of CIOs, CFOs, CEOs and executive teams.

Some of the delegates' responsibilities include serving as an important communications, policy, and membership link between all the companies who are part of the International Network of IT businesses. In addition to this and in cooperation with Javier Delgado from Quadion Technologies, Nancy Medica will be a key source of information on activities, programs, and policies carried out in the ArgenTIna IT office located in the United States. She will also make herself readily accessible to individual members of the International Network, fostering a positive and useful two-way relationship between the IT companies and the ArgenTIna IT objectives.

“As the new representative of the ArgenTIna IT office I feel honored and privileged to represent the most important Argentine companies involved with promoting Argentina’s tech sector in the United States,” said Nancy Medica. “I see this as a great opportunity to show our country’s top IT professionals and encourage the U.S. to invest in nearshore outsourcing with Argentina IT companies.”

Making Sense’s CEO Cesar DOnofrio also made reference to the software market in Latin America and said, “We should not forget the importance of promoting the continued professional development of Argentine students and IT graduates without them having to move away from Argentina, ultimately helping the country grow both economically and socially.” He also remarked that “Making Sense is strongly committed to continue working to introduce software services firms as well as Independent Software Vendors from Argentina to local business associations and companies in the United States.”

About Making Sense

Making Sense is an IT company specializing in the development and implementation of software and web applications for different companies since 2002. It has over 120 employees who work in different offices located in United States, Argentina and Mexico.

The company specializes in offering the latest software development strategies, and has several partners throughout the world. Some of its most prominent clients include Rackspace, DELL and AMD. One of Making Sense’s most well-known products include Doppler™, the most widely used email marketing tool in Latin America, which allows users to create, send, analyze and optimize the user’s email marketing campaigns very simply, fast and effective; and Lander™, a tool that enables the creation of landing pages in minutes.

In recognition for its work in fostering Argentina IT outsourcing to the U.S., Making Sense received in December 2012 a special mention at the Polo IT Buenos Aires event. Making Sense is constantly renewing its essence of offering high quality services and maintaining its unique spirit of passion and dedication that it brings to the pursuit of technical excellence.

Making Sense LLC
Robert Matthews
Business Development


CESSI stands for “Cámara de Empresas de Software y Servicios Informaticos” and is the chamber of businesses of software and information services. It is a non-profit organization that gathers together regional businesses and business entities dedicated to the development, production, commercialization and implementation of software and the varying services related to this field within Argentina.

CESSI represents over 600 companies, of which over 350 are direct partners (national and international) and an additional 300 are gathered into clusters and member regional entities. Currently, CESSI makes up more than 80% of the sector income as well as 80% of the job market. The Chamber is a member of WITSA (World Information Technology & Services Alliance), ALETI (Federación de Entidades de Latinoamérica, El Caribe y España de Tecnologías de la Información) and of the G20 ICT Policy Network.

As such, CESSI is considered to be, by both national and foreign governments, the private sector, academia and international markets, the benchmark in the software and information services industry.

54 11- 5217- 7802

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Nancy Medica
Making Sense
210.807.3540 1105
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