Fetch Eyewear Donates Profits to Support Animal Welfare

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Independent eyewear company has helped the Pixie Project complete more than 1,500 animal adoptions.

Mekko in Baxter Frames | Fetch Eyewear

Mekko in Baxter Frames by Fetch Eyewear. Photo Credit: Daniel Kanter (http://manhattan-nest.com)

Fetch reflects the belief that fashion is nothing without compassion...Our frames stand on their own based on high-quality optical materials, but they also appeal to the socially conscious consumer who wants to get involved and give back.

Fetch Eyewear, a designer eyewear company based in Portland, Ore., has set its sights on creating a fashionable brand focused on quality products and animal activism. To date, the eyeglass company has helped the Pixie Project complete more than 1,500 successful animal adoptions in the Portland-Metro area.

“For many years, I needed reading glasses and found the only choices were cheap and unattractive or incredibly overpriced,” said Fetch Eyewear Founder Ann Sacks. “The realization that this illogical gap in the market might be a business opportunity came around the same time as my daughter Amy's desire to begin a rescue organization, so we decided the eyewear line would support the animal cause as well.”

Fetch Eyewear’s altruistic mission is spurred by its goal to create eyewear customers can feel good about. In fact, Fetch Eyewear believes so strongly in this cause that it underwent a major rebranding in September 2012, from Amy Sacks Eyewear to Fetch Eyewear, in order to more clearly reflect its charitable intent.

This includes a long-term relationship with the Pixie Project, a 501C (3) non-profit animal rescue organization focused on finding forever homes for rescued animals. The rescue partners with Portland area shelters to reduce over-crowding while providing accessible veterinary care, including free spay and neuter services to pets of homeless and low-income owners.

Named after a very shy terrier mix that the family rescued from a pet store back in 2000, the Pixie Project began its first five years in a shared 1,500 square foot space. Today, the expanded adoption center boasts more than 5,000 square feet and has room to house adoptable dogs and cats, along with an on-site veterinary clinic.

With low overhead and flexible online shopping, Fetch Eyewear has created an affordable option for the fashion-conscious as well. All men’s glasses and women’s glasses are made with hand-finished cellulose acetate and stainless steel components. Frames can be ordered with plano, prescription, reading lenses, or as UVA/UVB protective sunglasses. Lenses are made from the finest optical plastic with anti-reflective and scratch resistant coatings.

“Fetch reflects the belief that fashion is nothing without compassion,” added Sacks. “Our frames stand on their own based on high-quality optical materials, but they also appeal to the socially conscious consumer who wants to get involved and give back.”

The company’s commitment to quality, customer service and animal activism makes it a win-win for all involved. For more information on “the paws behind the cause,” visit Fetch’s website to select your pair of Fetch glasses today.

About Fetch Eyewear

Fetch (http://www.fetcheyewear.com) is a small company with a big vision. We believe buying things you need should support the things you love. Modern philanthropy is no longer just a check in the mail followed by a tote bag that you never use. Today altruists can effect change by thoughtfully considering the items they bring into their lives and choosing those that give back.

Fetch Eyewear has pledged to donate all profits to the Pixie Project to improve animal welfare through rescue, veterinary care and education. We are extremely fortunate to do what we do and sincerely appreciate the support of those who wear our glasses and share our vision.

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Kristen Flemington
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