Local Business Google Plus Tactics that Work

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My Local Leads, a Maine marketing firm, provides tips on how local businesses can benefit from the Google+ network.

Small and medium sized businesses are often perplexed at how to get ahead with local search marketing. Today, Google has indexed more than 30 trillion pages. More are added daily. There is a rumor that the only way to achieve high ranking in a competitive market is by spending lots of money on advertising. The reality is that there are many free methods that can help a local business get found online. One of the newest entries into the market is Google Plus, a social network developed by Google.

My Local Leads helps local businesses with online lead generation using modern technologies and proven techniques. These include using the power of various social media networks, rich organic content, and streamlined mobile websites. Here, My Local Leads provides business owners a quick primer on how Google+ can help their business.

First, it is important to understand that the rumors that go around about Google Plus being a relatively small community of only Google savvy members is inaccurate. Google has surpassed Twitter with more than 350 million active users. It is poised to be bigger than Facebook.

Local businesses have been relying on free Google services for years to help with local search optimization efforts. Now, Google has made some moves that will encourage those same businesses to start making use of Google Plus.

Google Plus allows a business to tie together other Google owned properties including YouTube, Google Docs, and Google Places. The Google Maps ill remain, but those who spent time updating those profiles with images and video to enhance their SEO will need to start making use of Google Plus with upcoming changes to places.

Google Plus allows local businesses to be active and interact with consumers on a local level. The system can be used to run promotions, update customers on new products or services, run surveys, and even handle customer service issues.

The positive reviews, noted as “+1’s” on the network, will help local businesses to establish authority. If the website is properly linked in with the Google Plus profile, the site’s rank and authority will benefit.

Reviews, maps, images, and videos, by tying it all together through a central dashboard like Google Plus, local businesses can seriously cut down on the amount of time needed to maximize their return on investment with social media. These same items can all be tied into a company website, which makes a nice cohesive presentation, which is paramount when building a brand. Social media marketing is changing at an exponential pace. There is no telling where things will be tomorrow, but Google Plus is not something that local business can afford to ignore.

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Chris Moreno

Cameron Corniuk
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