Top Mistakes in Local Search Engine Optimization

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My Local Leads shares some helpful tips on what not to do when it comes to local SEO.

Local search optimization is huge for the small and medium business today. My Local Leads works with companies around the US in an effort help them get found online amid a myriad of competitors. There are a variety of ways that local business can help themselves and rise to the top when it comes to search engine optimization. The following, however, is a list of common mistakes that local businesses make when taking themselves into the digital realm.

1)    Failing to put important contact information on website including phone number, address, and email address. Some companies believe that a contact form is going to bring them the online leads. It simply will not. Having local information including a phone number and address is going to help improve a site’s rank for local searches.

2)    Building links rather than value. Those new to internet marketing may have learned a little something about the importance of link building. They may even go off and try to get as many links as possible as soon as possible. This is a big mistake. Gaining a bunch of irrelevant links, links from low ranking sites, or even simply too many links too soon can sink a business website. Instead, local business owners need to bide their time, build up a useful site for the consumer—not the search engines—and find natural linking strategies that will help boost traffic.

3)    Meta information. Many will forget to add important meta data to their websites including title tags and meta descriptions. These items are very important and help the web bots search the site, properly catalog it, and send results to the search engine.

4)    Think like a human, not a machine. Many new to online lead generation will work to corner certain keywords, however, they do so at the detriment of their site. Write for the reader and be sure things make sense. The keyword phrase of “Civil War When” might come up for a company selling history books or antiques, but people are more likely to type in “when was the Civil War?” and that is what a company wants to rank for—what people actively search for.

These and more techniques can help local businesses when it comes to online, local, and mobile search. There are many intricacies and it is recommended at least consulting with a specialized firm such as My Local Leads when it comes to increasing internet traffic to a business website. Using the wrong steps could cost you in more than just lost time.

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Chris Moreno

Cameron Corniuk
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