Kennebunk, Maine (PRWEB) June 03, 2013
Many local business owners have realized by now the importance of having an online presence in order to bring in more business. However, there are a lot of steps in this process and it typically requires the expertise of a local search optimization specialist. My Local Leads is a firm that specializes in online lead generation for local companies. They have been helping customers around the United States gain top rank positions for several years in competitive markets. Whether a local business owner is working on their own search engine optimization or they have hired a firm, they should keep in mind these items that have been found to be some of the most important in ranking well in local search engine results pages (SERPs).
Physical Address in Locality: The physical address should be listed on the site. It is best to have this listed in several areas, even every page, if possible. Also, a Google Places listing should be inserted into the site. While inserting the Google Maps, it is important to remember to link that listing to the site as well.
Domain Authority of the Website: Domain authority comes in several ways. The age of the domain, size of the site (or number of pages), how frequently it is updated, and the quality of the content on those pages are all aspects that help to build a domain’s authority.
Quality of Online Reviews: It is important for local businesses to gain as many positive online reviews as possible. This can go through Yelp, Google Places, and more. The more places there are with positive reviews, the better. It is a dangerous thing for rankings to put up false reviews, however, so make sure online reviews provided are legitimate. It is also important at this pace to enact effective online reputation management processes to combat negative, inaccurate, and misleading reviews.
Quality of Incoming Links: It used to be that any link to a site was a good link. This is not the case anymore. Links should come from quality, authoritative sites. Link farms and purchased links can all harm a website’s rank more than help it.
My Local Leads offers consultation along with a full suite of online marketing and local search marketing services for small and medium businesses. They can help business owners make the right choices and bring in new business.