Footmarks Announces Partnership with Bluefish MGMT To Provide Proximity Awareness Solutions To Enterprises

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SmartConnect Powered by Footmarks, Offers Enterprises Innovative Proximity Solutions

Bluefish MGMT, a Sprint Mobility Management Partner, has expanded its service offering to include proximity awareness services to fulfill the needs of its enterprise clients. The SmartConnectTM service by Footmarks will fulfill the growing demand for proximity awareness solutions to meet the needs of retail, restaurants, real estate, in-store shopping, and many other industries.

Enterprise clients are pursuing ways of engaging key consumer segments, while accurately measuring results and closing the loop with insights into real world transactions. Delivering compelling and location-relevant content that provides value for the receiver and that can be acted upon instantaneously is highly sought after in the current marketplace. “Footmarks primary objective is closing the information loop with insight into the full transaction from the initial message to the final action”, says Preston Reed, CEO of Footmarks. “When decision makers have insight into the full transaction, they can make better business decisions and increase ROI on their investments.”

Enterprises are focused on a range of proximity use cases from asset tracking to social engagement to commerce transactions. By partnering with Bluefish MGMT, enterprise clients now have the ability to bill and procure Footmark’s services along with their other wireless management services.

“For over a decade, Bluefish has been helping enterprise customers leverage the power of wireless technology, so they can make faster and better strategic business decisions”, said Steve Haddock, Director of Bluefish MGMT. “We are excited to announce the partnership with Footmarks, as their SmartConnect solution truly revolutionizes the manner and speed in which enterprises can communicate with their customers. Businesses are now looking to SmartConnect as a means to increase revenues and reduce their operating expenses through the use of mobile messaging.”

About Footmarks
Footmarks SmartConnect service is a proximity awareness platform that provides enterprises and small businesses with the ability to engage with their customers and receive valuable analytics and demographical information. The SmartConnect service installs in minutes and allows for robust functionality and satisfies a wide range of business use cases. For more information, visit

About Bluefish MGMT

Bluefish MGMT is a wireless management service that helps companies optimize, streamline, and maintain their wireless portfolios. An extension of Bluefish Wireless, MGMT is an official provider of the new Sprint Mobility Management offering, launched in October 2011. For more information, visit

Preston Reed
Press and Media Relations
(800) 558-2556

Bluefish MGMT
Reid McDowell
Press and Media Relations
(317) 873-7079

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