redspottedhanky.com Launches Market First with Collinson Latitude

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In a first for the UK’s rail travel market, online travel ticket retailer redspottedhanky.com has chosen RewardAllTM, the points-based loyalty platform from Collinson Latitude, to enhance its loyalty programme.

Our main objective was to give our customers more opportunities to earn points and offer them more choice in using those points.

Collinson Latitude was selected to deliver technology and third party partnerships to enable customers to earn loyalty points through everyday online shopping, and to access a broader range of rewards against which to redeem them.

redspottedhanky.com, part of the international IT services provider ATOS, offers seamless access, information and booking facilities for all UK rail journeys and associated destination activities.

Gareth Woodhouse, Commercial Development Director at ATOS and Director of redspottedhanky.com, said: “Our main objective was to give our customers more opportunities to earn points and offer them more choice in using those points. We needed a partner who could bring their skills and expertise to deliver the perfect mix of partners and attractive rewards. Collinson Latitude’s RewardAll solution, supported by extensive partnership capability, was just the ticket.”

James Berry, Product Director at Collinson Latitude said: “Our challenge was to enhance redspottedhanky.com’s existing loyalty programme and improve the overall customer experience. This initiative is a great example of how an existing programme with a strong core proposition in travel can be developed with a range of supporting partner offers – both in terms of the earning and redemption opportunities for customers. We're excited to be supporting redspottedhanky.com as they work to deliver even more value to their loyal customers, and look forward to providing an additional range of exclusive offers in the future.”

Rewards sourced for redspottedhanky.com include hotel vouchers, retail vouchers, digital rewards and unique discount codes for experiences and days out.

Collinson Latitude’s RewardAll is a merchant-funded loyalty shopping programme that enables customers to shop at thousands of leading online merchants globally and earn loyalty currency in the form of points or cashback for their everyday purchases. RewardAll adds value to loyalty programmes by rewarding the members and driving incremental revenue to the business.

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Adrian Beeby
FWD PR
+44 (0)20 7623 2368
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