Micah Richards' launch of his new website has sparked a viral wave on his Facebook page says Digital Sports Group.

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Digital Sports Group head of operations Matthew Tait believes that the Manchester City star's new website launch, http://www.micahrichards.com, has seen the Micah Richards' Facebook page increase dramatically with the total weekly reach increasing by over 30%.

Digital Sports Group

Digital Sports Group

All of us here at Digital Sports Group are proud we've had the opportunity to work with The PFA to give the fans a fantastic and unique fan resource for Micah.

The Facebook page has become a thriving hub for the Manchester City defender since it's launch and is becoming more and more popular with each week that passes, with a rapidly growing community of fans keen to hear all the latest news on their favourite player.

The official PFA Facebook page along with Micah Richards player profile on football.co.uk provide the only online location of the official PFA biography, lifetime stats, news and high resolution gallery.

The website, launched today, is home to exclusive content to the Manchester City and England defender. Micah notes on the homepage how the initial design was though of when he was just 18 years old, thus forcing him to give it a revamp.

It is believed Micah is keen to keep his fans up to date with the latest news, and has begun to take a keener interest in all his social media sites. The 24 year old now has an official Twitter account, along with an offical PFA Facebook page.

Head of Operations at DSG, Matthew Tait had this to say “Micah Richards really has no shortage of fans after his performances for Manchester City this season and we can see that by the success of his PFA Facebook page.”

“All of us here at Digital Sports Group are proud we've had the opportunity to work with The PFA to give the fans a fantastic and unique fan resource for Micah.”

DSG became the official digital partner of the Professional Footballers Association (PFA) earlier this year and have since launched a number of Player profile fan pages on social media site Facebook as well as providing official player pages on their football news site football.co.uk.

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Simon Boynton

Matt Tait
Football.co.uk
01376 336701
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