“Personal branding is more important than ever before and it’s about to become more important in the coming years. Soon it will be critical for businesses to be able to manage their personal brand; in fact it will be important for everyone online."
(PRWEB) June 01, 2013
New to the market this month, Brand Damage – It’s Personal! is a joint effort from Larry G. Linne and Patrick Sitkins, looking at the ever-growing importance of creating and managing a personal brand.
Speaking at the launch, co-author Patrick Sitkins said, “Personal branding is more important than ever before and it’s about to become more important in the coming years. Soon it will be critical for businesses to be able to manage their personal brand; in fact it will be important for everyone online."
Social media is making it so that information about an individual is more accessible than ever before. One does not have to be a celebrity, an athlete or a social enterprise to have a brand; it’s simply what people think of someone, and what they’d like them to think. This is about the importance and power of a good reputation.
This book is a practical guide for everyone from teenagers to seasoned professionals on how to create a personal brand and what items to look out for that can damage it. This has been done through case studies, some entertaining stories and illustrations.
The book gives personal views on personal branding, recounting personal experiences for the readers to learn from. A lot of branding is about discovering a personal identity, discerning talents, and crafting that into a very clear message. For many businesses it might seem like a very “new-age” concept, or they think it’s “selfish” to spend so much time and effort focusing on your image and worrying what people think about oneself. But this isn’t high school. For a business, a reputation is indispensable and it’s something that needs an investment.
Nowadays consumers, young consumers especially, don’t have any faith in the corporate messages; instead they rely on word of mouth, social groups and recommendations. This is why managing the content of these recommendations is so important.
Brand Damage helps people see the value in personal branding but it also provides them with the tools to build strategies and manage a personal brand with new purpose. Its purpose is to help people avoid suffering brand damage!”