Frames Bowling Lounge Distributes Complimentary Water In Bryant Park As The Heat Index Soars In NYC

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As temperatures reached over 92 degrees on Thursday afternoon, the marketing team at Frames were out in full force, giving away hundreds of bottles of water to local passersby out on their lunch breaks.

Frames rep hands out complimentary water on a sweltering day

Frames Bowling Lounge took advantage of the rising heat index to show New Yorkers a little bit of love.

The recent heatwave in NYC has everyone grumbling and hoping to avoid bumping into sweaty exposed body parts on the busy streets of midtown.

Frames Bowling Lounge took advantage of the rising heat index to show New Yorkers a little bit of love.

They set up a makeshift water station, and handed out hundreds of cold bottles of water to locals rushing by. From corporate executives on their way to meetings, parents strolling the city with their kids, employees out to pick up a quick lunch, and even the occasional delivery guy or cabdriver leaning out of his moving vehicle, Frames found a way to rack up some major points with locals in an effort to help people deal with the oppressing heat.

The branded water bottles were a tremendous hit, and the Frames team quickly ran out of the dozens of cases they had hauled over to hand out. Along with the water, the group gave out sunglasses and cards featuring 1-Hour free Bowling at Frames.

Genius marketing separates the hot and thirsty from the cool and calculated.

For two years and counting, Frames Bowling Lounge has brought modern sophistication to the age-old, carefree sport of bowling. Located on the corner of 9th Ave and 40th Street, Frames is more than just a bowling alley. The 35,000 square foot entertainment complex boasts 28 bowling lanes, a private VIP room, two bars featuring an extensive liquor selection, a full-service billiards lounge, a game room housing 25 interactive games, and a plush dance lounge.

Frames is located at 550 9th Ave, NYC, and is open seven days a week, Monday-Wednesday 12pm-12am, Thursday-Friday 12pm-3am, Saturday 11am-3am, and Sunday 11am-11pm. To inquire about party packages and reservations, contact an event planner at Frames Bowling Lounge: (212) 268-6909, or email sales(at)framesnyc(dot)com.

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Frayda Resnick
Frames NYC
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