Ski Vermont’s Check In to Win Program Receives Travel + Leisure SMITTY Award

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Ski Vermont was awarded a Travel +Leisure Social Media in Travel + Tourism Award for Best Overall Use of Social Media by a Marketing/Trade Association for the Check In to Win program.

Ski Vermont Wins SMITTY Award for Check In program

The increased level of originality really showed in this year’s entries—we saw new ideas on every social media platform.

Ski Vermont was awarded a Travel +Leisure Social Media in Travel + Tourism Award for Best Overall Use of Social Media by a Marketing/Trade Association for the Check In to Win program. The SMITTY Awards showcase the most innovative uses of social media in the travel and tourism industry. For more information and a list of winners, visit travelandleisure.com/smittys

“We launched the SMITTYS last year simply to recognize innovation in social media, but the competition has also raised the creativity bar for travel companies,” said Rich Beattie, Executive Digital Editor of Travel + Leisure. “The increased level of originality really showed in this year’s entries—we saw new ideas on every social media platform.”

Ski Vermont’s Check In to Win program rewards skiers and riders when they check in at any Vermont ski resort via Foursquare or Facebook Places. It is the first statewide tourism program of its kind, promoting frequency and variety of visits to Vermont ski resorts via prize incentives.

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Ski Vermont (Vermont Ski Areas Association) is a proud ambassador of the thriving winter tourism industry in Vermont, where the legislature has designated skiing and snowboarding as the official state sports. Vermont is not only the #1 ski state in the east and third in the US, but also reigns supreme in snowmaking quality and coverage, variety of terrain and historical impact on the sports of skiing and snowboarding - making it one of the most significant ski and ride destinations in the world. Ski Vermont’s mission is to help create a legislative, economic and social environment in which the state's ski areas can grow and prosper. It serves its 18 Alpine and 31 Nordic member resorts in three major areas: Governmental Affairs, Marketing and Public Affairs.

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