Promotional Video Project Wins Telly Award for EKADOO, LLC

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DiamondX Tools promo video recognized for high production value and creative qualities

The video has been narrated into Spanish and French for distribution throughout both North and South Americas

Video production company EKADOO, LLC recently earned a bronze Telly Award for a promotional video on the line of DiamondX Tools for its client, General Tool, Inc.

EKADOO received the award in the category of “Internet/Online Programs, Segments or Promotional Pieces – Infomercial”. Its video includes photo-realistic 3D renderings, animations and CG effects combined with live-action video demonstrations of the diamond tools in real-world settings. The goal of the promo video was to introduce a revolutionary new product line to the industrial world of metal cutting and grinding applications.

“With the DiamondX Tools promotional video production, we were able to meet our client’s objectives,” said Igor Tolstocheev, producer/director at EKADOO, LLC. “This video received positive feedback from the client’s distribution network. We are thrilled that the promo video has earned a Telly Award, and it’s a great honor for our team.”

The video features a side-by-side comparison between DiamondX Tools and competing traditional abrasive products, while informing audiences on the superior quality and benefits of the new product line. The video has been narrated into Spanish and French for distribution throughout both North and South Americas. It has been distributed on DVD, and HD media files were produced for presentations and trade shows. HD compressed versions have been provided for online sharing.

The General Tool marketing team provided positive feedback on the use of 3D modeling, realistic renderings and animations to deliver high-impact visuals of the tools’ variety and product design.

“Marrying the 3D, animations with the live video footage has proven to be a very useful promotional tool,” said John Conrad, head of marketing at General Tool, Inc.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional and cable TV commercials and programs, the finest video and film productions and online commercials, promotional video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. This year, the Telly Awards received nearly 11,000 entries from companies around the world.

General Tool, Inc. is a California-based manufacturer of diamond cutting tools for the construction industry. The company offers a variety of products for cutting concrete, brick, tile, stone and other hard surfaces. It also provides products for the industrial supply industry.

Based in Los Angeles, EKADOO, LLC is an independent provider of corporate video production services. For more than 10 years, the company has specialized in serving the manufacturing, healthcare and professional services industries. To learn more, go to

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Igor Tolstocheev
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