Clarus Marketing Recognized by CIO Magazine as A CIO 100 Award Winner

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Clarus Marketing is among the honorees that will receive a CIO 100 award during the CIO 100 Symposium & Awards Ceremony in Colorado Springs in August.

Clarus Marketing will be honored as a CIO 100 award winner this August.
We’re incredibly proud of the high standards the Clarus IT team has established for our subscription commerce products.

IDG's CIO magazine recently announced Clarus Marketing as a recipient of the 2013 CIO 100. The 26th annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology (IT).

"For 26 years now, the CIO 100 awards have honored the innovative use of technology to deliver genuine business value," said Maryfran Johnson, Editor in Chief of CIO magazine & events. "Our 2013 winners are an outstanding example of the transformative power of IT to drive everything from revenue growth to competitive advantage."

“The primary goal of the Clarus IT Department is to employ cutting-edge, state-of-the-art technological solutions to help clients and consumers alike realize their professional and personal goals,” said Nate Dudek, Vice President of Software Services at Clarus. “This award is an acknowledgment that embracing agile practices, hiring top talent, and empowering resources to innovate have propelled Clarus forward through our world-class marketing platforms, responsive product designs, and advanced analytics.”

“Our mix of clients runs the gamut from companies that embrace the newest technologies to firms that are more comfortable with long-established IT infrastructures,” said Tyler Haskins, Clarus Vice President of Marketing, “so we need a marketing platform that works across a wide range of environments. Our IT team has done a remarkable job of creating applications that offer us unlimited flexibility in front-end customization while consistently achieving top-of-the-line back-end results. Not only can we adapt our platform to meet the diverse needs of our clients, we’ve used it to build vastly different programs — from shipping and shopping products to travel packages, magazine subscriptions, and more — that can be tailored and marketed to distinct audiences.

“Just as importantly, our IT Department keeps its focus firmly on the goal of connecting our clients to their customers as smoothly and seamlessly as possible. Mobile and tablet devices are changing the way consumers interact with websites, and we need to be able to adjust at a moment’s notice to ever-changing devices and device sizes. Our ongoing commitment to responsive design allows us to provide a customized website experience for every customer without having to build out a huge IT infrastructure to support it.”

“We’re incredibly proud of the high standards our IT team has established for our subscription commerce products, and we’re thrilled that they’re receiving recognition for their accomplishments.”

Executives from the winning companies will be recognized at the CIO 100 Symposium & Awards Ceremony, to be held Tuesday evening, Aug. 13, at The Broadmoor in Colorado Springs, Colorado.

About Clarus Marketing
Clarus Marketing’s mission is to create great products that strengthen clients’ businesses, build greater brand loyalty, and foster long-term, profitable relationships by enhancing the lives of the people who use these products. Through its innovative, easily customizable programs, including, Travel Plus, and MagSwap, Clarus has earned its reputation as a leader in the subscription commerce industry.

About the CIO 100
The recipients of this year's CIO 100 award were selected through a three-step process. First, companies filled out an online application form detailing their innovative IT and business initiatives. Next, a team of judges reviewed the applications in depth, looking for unique practices and substantial results. Finally, CIO editors reviewed the judges' recommendations and voted on the final 100.

Complete coverage of the 2013 CIO 100 awards will be online at on August 1, 2013, and in the August 1st issue of CIO magazine.

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