Seagram’s Escapes Partners with Brickfish to Launch Social Media Campaign “Who Is Jamaican You Happy?”

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Fans can enter to win a trip to Jamaica courtesy of Seagram’s Escapes.

Who is Jamaican You Happy?

Who is Jamaican You Happy?

With just a few simple clicks, fans can share who’s “Jamaican Me Happy” for a chance to win an all-expenses paid island get-away.

In honor of one of the most popular Seagram’s Escapes flavors, Jamaican Me Happy, the brand has launched a social media campaign on the Brickfish platform and partnered with the Jamaican Tourism Board and the Hilton Rose Hall Resort & Spa to offer one lucky duo a trip to Jamaica.

The campaign is hosted by Brickfish, a leader in social, digital and mobile solutions, and can be found on the Seagram’s Escapes Facebook page and the brand’s website. With just a few simple clicks, fans can share who’s “Jamaican Me Happy” for a chance to win an all-expenses paid island get-away. Seagram’s Escapes is a line of fruit-flavored malt beverages that come in a variety of seventeen fruit combinations.

Jamaican Me Happy is a favorite flavor of many of our consumers, so it naturally made sense when picking a location for an island get-away, that Jamaica would make the ideal tropical destination,” said Jennifer McCauley-Toper, Seagram’s Escapes Brand Manager. “The Jamaican Tourism Board along with Hilton Rose Hall Resort & Spa, have been the perfect partners in helping us put together this great trip to Jamaica.”

To enter to win the four day/three night stay for two at the popular Hilton Rose Hall Resort & Spa in Montego Bay, Jamaica, fans can visit http://www.facebook.com/SeagramsEscapes. Fans can upload a photo of someone who is “Jamaican Me Happy,” explain why and add a title to the photo (no full names please). Fans can submit their entry and share with their friends and family who are 21 and older via Facebook, Twitter, Pinterest and more. The promotion will run until June 25, 2013. Airfare is included with the trip.

The top 20 eligible entries with the highest score based on audience support will be deemed finalists. The entries will then be judged by a Seagram’s Escapes panel based on creativity and relevance. Creativity takes into account how compelling the entry is and how well it portrays the theme “Jamaican Me Happy.” Relevance aligns with the contest theme and also reflects the Seagram’s Escapes brand values of unwinding responsibly.

Seagram’s Escapes is also offering participants a chance to win other weekly prizes. Visit Seagram’s Escapes Official Contest Rules for complete details and requirements.

About Brickfish
Brickfish ® is a leader in social, digital and mobile technology solutions that combine a full-service approach with proprietary technology to drive engagement for Fortune 2000 companies across social media, analytics and reporting, social community management, web development, integrated social commerce and mobile applications. Brickfish has worked with leading brands including Microsoft, Nieman Marcus, Dove, Nike, Vera Bradley and Ferrara Candy Company to increase digital engagement, drive social commerce transactions and provide actionable data and insights. Since 2005, Brickfish campaigns have driven over 650 million consumer engagements. Chicago-based Brickfish is a 2013 Platinum and Gold Hermes Award winner, 2012 Platinum and Gold MarCom Award winner, Red Herring Global 100 winner and an OMMA Award winner for Best Viral Campaign. For more information, please visit http://www.brickfish.com.

About Seagram's Escapes
Introduced in 1985, Seagram's Escapes currently offers seventeen varieties of malt beverage flavored coolers including: Kiwi Strawberry (new), Blackberry Breezer (new), Blue Hawaiian (new), Raspberry Lemonade, Watermelon Splash, Pina Colada, Bahama Mama, Black Cherry Fizz, Calypso Colada, Fuzzy Navel, Jamaican Me Happy, Lime Melonade, Mango, Margarita, Sangria, Strawberry Daiquiri, Wild Berries. Seagram's Escapes are available in four-pack carriers and 24-pack cartons. North American Breweries owns a perpetual license for Seagram's Escapes from Pernod Ricard USA, LLC, Sold across the U.S., Seagram's Escapes are produced at The Genesee Brewery in Rochester, New York. For more information, visit http://www.seagramsescapes.com.

Please unwind responsibly.

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Kristina Keller
Brickfish
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Carrie Sette Camara
Eric Mower and Associates
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