(PRWEB) June 03, 2013
Tampa-based coffee roaster, Joffrey’s Coffee & Tea Company, announced today it has named Dunn&Co. its new agency of record. In the coming months, Dunn&Co. will complete a series of strategic marketing initiatives, showcasing Joffrey’s as one of the country’s premier artisan purveyors of coffee and tea.
The full-service advertising agency, also based in Tampa, Florida, plans to update the brand’s image, including redesigned packaging and a new website, among other marketing components. Dunn&Co. will also manage Joffrey’s marketing initiatives with Disney, as the brand was recently named the official specialty coffee of Walt Disney World® Resort, Disneyland® Resort and Disney Vacation Club. All communications will be designed to highlight Joffrey’s premier quality and showcase its wide selection of coffees and teas.
“Dunn&Co. has demonstrated an eagerness and enthusiasm to help grow our brand,” said Ted Abrams, CEO, Joffrey’s Coffee and Tea Company. “We’re excited to begin working with their talented team of strategists and creatives to build awareness of Joffrey’s as a premier roaster not only in Tampa Bay but, considering our Disney partnership, well beyond.”
In addition to office coffee distribution through ARAMARK and an abundance of wholesale initiatives, Joffrey’s is available to consumers online, in Publix stores, and at multiple locations throughout Walt Disney properties. The company promises to deliver only the highest quality, authentic flavor in every cup.
“After touring the Joffrey’s facility, the Dunn&Co. team immediately recognized Joffrey’s passion for innovation and quality,” said Troy Dunn, president of Dunn&Co. “We’re excited to bring that passion to life in our creative product. Our hope is that our communications will help the Southeastern US take notice of this Florida jewel and embrace their products that we know have been crafted with great passion.”
About Dunn&Co.
Dunn&Co. (http://www.dunn-co.com) is a full-service advertising and marketing communications firm housed in a century-old former cigar factory near Tampa’s historic Ybor City. Dunn&Co. provides awardwinning creative solutions for clients worldwide, including GE Healthcare, Zubrowka vodka, The Tampa Bay Lightning, the Island of Curacao, Tony Roma’s restaurants, Baxter Healthcare, the Florida Department of Transportation, Majestic apparel, and Sempermed USA. Dunn&Co. also provides probono services to the ALS Association Florida Chapter to help fight Lou Gehrig’s Disease.
About Joffrey’s Coffee & Tea Company
Established in 1984, Joffrey's Coffee & Tea Company (http://www.joffreys.com) imports and distributes premium coffees and teas using the finest beans and tea leaves from around the world. Joffrey’s coffees and teas are meticulously selected by the company’s dedicated roastmaster, a coffee and tea artisan, aficionado and visionary dedicated to the craft of creating exceptional coffees and teas. Joffrey's roasts an ever-evolving variety of coffees from hand-picked beans collected from continents all over the world. Moreover, Joffrey’s uses only Specialty Grade Arabica beans, an elite category with rigorous standards that can only be met by fewer than 10 percent of coffee beans worldwide. Privately held and based in Tampa, Florida, Joffrey's Coffee & Tea Company distributes its products nationally to world-class resorts
and hotels, fine restaurants, cruise lines, coffee shops, gourmet stores, supermarkets and in business offices.