Input Sought for Orlando’s New Business Brand

Share Article

Residents in the Orlando region are asked to complete a survey (http://www.OrlandoEDC.com/survey) to be used to develop Orlando's new business brand by the Metro Orlando EDC.

"Our goal is to develop a global brand that creates the image of Orlando as a unique and dynamic business location in the minds of our target audiences." - Ken Potrock, Regional Branding Committee Chair

The Metro Orlando Economic Development Commission (EDC), the region’s lead economic development organization, is asking the public for their input on Orlando’s new business brand.

On behalf of the EDC, Ken Potrock, Senior Vice President & General Manager of Disney Vacation Club and Adventures by Disney, is chairing the Regional Branding Committee, a group of more than 20 local branding experts in the region who are leading the effort to identify and create a stronger business brand for the region.

Potrock said, “Our goal is to develop a global brand that creates the image of Orlando as a unique and dynamic business location in the minds of our target audiences.”

Through an online survey system managed by Grass Roots America, the EDC is seeking input from residents on how they feel about living in the region, their awareness of businesses and industry in the area and what they feel could make this a better place to call home.

The survey, located at http://www.OrlandoEDC.com/survey, is online now.

The EDC recently announced that Anson-Stoner, a Winter Park, Fla.-based creative agency, was selected to develop Orlando’s business brand. Once the research is complete, Anson-Stoner will utilize the research in conjunction with research from site location consultants and executives (both in- and out-of-market) about their perceptions of Orlando as a business location to develop a business brand for the region.

The roll out of the business brand is intended for early next year.

###

About the Metro Orlando EDC
The Metro Orlando Economic Development Commission (EDC) is a not-for-profit, private/public partnership. The EDC serves Orange, Seminole, Lake and Osceola counties and the City of Orlando in Florida. Since its start in 1977, the EDC, with the support of its community partners, has assisted thousands of companies relocate, expand and grow in the four-county Metro Orlando (Florida) region. This has led to the creation of more than 173,000 jobs; over $9.4 billion in capital investment; and more than 78.8 million square feet of office and industrial space leased or constructed. For more information, visit http://www.OrlandoEDC.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jennifer Wakefield
Follow us on
Visit website