I am eager to share insights on how to create and implement an effective marketing automation plan.
North Vancouver, British Columbia (PRWEB) June 03, 2013
Revenue Automation Inc., a digital marketing agency, today announced that Peter Hrabinsky, vice president of marketing will present “Creating a Marketing Automation Blueprint” at the Digital Strategy Conference in Ottawa.
Peter Hrabinsky will be highlighting the key steps and strategies required to develop an advanced B2C marketing automation plan. The presentation will be held June 3, 2013 at Tabaret Hall at the University of Ottawa.
“I am eager to share insights on how to create and implement an effective marketing automation plan,” said Peter Hrabinsky, vice president of marketing at Revenue Automation. “I will share what I have found works and does not work when it comes to digital marketing strategies and the integration of advanced B2C marketing automation systems.”
The presentation covers:
- The Difference Between Email Marketing and Marketing Automation
- Identifying Your Marketing Objectives
- Data, Persona Development and Segmentation
- Content Marketing/Planning
- Landing Page Optimization
- Marketing Automation Landscape
- Marketing Automation Program Event Selection
- Marketing Channel Development
- Testing Marketing Campaigns
- Measuring and Gaining Insights
Revenue Automation consultants are marketing automation experts focused on helping companies transition from legacy email marketing to B2C marketing automation. For questions or more information on Revenue Automation, please visit http://www.revenueautomation.com.
About Revenue Automation Inc.
Revenue Automation Inc. is a digital marketing agency that specializes in B2C marketing automation. Based in North Vancouver, British Columbia, Revenue Automation Inc. customers are in the B2C space across a variety of industries. For more information, please visit http://www.revenueautomation.com.
About the Digital Strategy Conference
The Digital Strategy Conference delivers a three-day deep dive into the essentials of digital strategy: organization and operational readiness, content, channel, social and data strategy. Designed to help organizations stay relevant, competitive and resilient, the Digital Strategy Conference provides foundational education in the strategic planning of digital initiatives. The national conference series is recognized as the premier event where managers get strategic with digital.